article thumbnail

Price Elasticities: how to use them to steer pricing decisions

ScanmarQED

What is price elasticity? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity. Keep in mind that the price elasticity is not 1 fixed number for a product; at each price point the number may be different. But by how much?

article thumbnail

A Quick Refresher on Price Elasticity (& How It Impacts Your Strategy)

Hubspot

I know what you woke up thinking this morning: “ I sure could use a quick refresher on price elasticity. ” Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. Price Elasticity of Demand. Price Elasticity of Supply.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Explaining Elastic Supply and Demand

Liveintent

That means Publishers can still dedicate the standard 2 ad units (or whatever) to their direct sold or marketing campaigns and add any other number of units with the confidence that these will only appear when demand meets a defined premium. The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog.

article thumbnail

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

article thumbnail

How to use pricing analyses to grow your business

ScanmarQED

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Why do we need more information besides price elasticity?

Pricing 59
article thumbnail

How to Measure Your Content’s Effectiveness

ANNUITAS

“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money. Content works.

article thumbnail

Using slowed growth to build efficient marketing systems

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. High turnover in some marketing functions but not others. How quickly priorities change.