Contently
OCTOBER 4, 2018
Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.
Webbiquity
OCTOBER 9, 2018
Image credit: Elastic Email. Connect with him on Twitter and LinkedIn. Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened. But email personalization also has its challenges. Getting personalization right is just as important as doing it in the first place.
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Martech Advisor
SEPTEMBER 13, 2019
According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. Key Takeaway : Although, it is yet to be seen how customers think of this ride, Audi’s is pushing the envelope with the fusion of vehicle data and game content to make car rides more experiential and content more elastic.
Smashmouth Marketing
SEPTEMBER 23, 2010
I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission. LinkedIn Groups. Be it Facebook, twitter, LinkedIn Groups, or your blog. Build an online community. Create buzz.
Funnelholic
MAY 2, 2016
My firm, Leadtail , in collaboration with the smart folks at Elastic Grid , decided to delve into these very questions by looking at the Twitter activity of 368 channel marketers over a four month period. And many also turn to LinkedIn to publish and share brand content through their Twitter feeds.
Ambal's Amusings
SEPTEMBER 10, 2009
LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. Jill Konrath's book Selling To Big Companies.
ANNUITAS
SEPTEMBER 15, 2020
You can use social media for a first-touch engagement (a paid ad) through opportunity creation (a LinkedIn connection) all the way until closed-won and beyond (hello, client success shoutout). Elasticity of Engagement Channel (i.e. For example, at ANNUITAS, based on our own buyer research I know that my buyer is on LinkedIn.
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