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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. Image credit: Elastic Email. They tend to remember it for much longer, too.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). Get Elastic ). Get Elastic ). of Fortune 500 (largest companies) CEOs have a Twitter account compared with 17% of Inc. 41 Stories ).

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31 Spectacular Web Design Guides, Techniques and Resources

Webbiquity

’ Write from the subscriber’s point of view and explain how the opt-in for your email program will help the new subscriber solve challenges and eliminate pain points.” 12 Design Best Practices for Drop-Down Menus by Get Elastic. …What you want to avoid is simply saying, ‘Sign up for our FREE newsletter.’

Design 100
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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

Jeff Ragovin offers a helpful guide to changes in Facebook pages (to make them look more like user profiles), iframes (which, despite their drawbacks, do improve flexibility and trackability), sponsored stories, ad targeting, Facebook Places and more. News Feed Optimization: 14 Ideas To Get Noticed In Facebook by Get Elastic.

Facebook 100
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How can marketers help their organizations move from “social media marketing” to “social business”? According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Which emerging platforms are essential (or even worth investigating)?

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How can marketers help their organizations move from “social media marketing” to “social business”? According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Which emerging platforms are essential (or even worth investigating)?

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23 Terrific Email Marketing Guides

Webbiquity

For 21 percent of respondents, email marketing accounts for 60 percent or more of all digital business revenue,” Monique Torres presents four helpful tips for building opt-in email lists, including offering incentives for signing up, which may include content, exclusive access, tesimonials, or discounts.