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The ROI Guy
FEBRUARY 10, 2015
Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.
The ROI Guy
AUGUST 26, 2015
Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. TCO was first developed in 1987, to help compare the costs of different compute infrastructure. and if you were in IT, it was all about TCO – Total Cost of Ownership.
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Heinz Marketing
SEPTEMBER 21, 2020
You may recognize her from her time at SiriusDecisions in Forrester. So you’ve been kind of a household name of B2B for a while, and literally in March, you left Forrester to go to ON24. But really, I think that’s what helped make sure I didn’t lose my edge. She’s the head of strategy at ON24.
SnapApp
APRIL 25, 2018
From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. Margaret Kelsey.
SnapApp
APRIL 25, 2018
From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer’s journey with conversational marketing best practices. Asia Matos.
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