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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Social media is still a major focus for Lexer. The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Later, they see an ad like the one at right on Facebook. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Image credit: Sleeknote.

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How your enterprise social platform enables the information marketplace

Biznology

In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. Likewise, the success of your internal social business platform cannot be measured by simply counting number of users, page views or the amount of time your employees spend there. .

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

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4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. VR started as the cool new kid on the block and gained popularity when Facebook acquired Oculus VR, an immersive virtual reality headset maker, back in 2014. Facebook Spaces VR App. Did these VR examples inspire you to do more?

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Reputation.com Now Available in Google Cloud Marketplace

Nuvi

The power of the platform lies in the ability to combine unsolicited feedback data sources, such as business reviews and social media comments, with solicited feedback data, such as ratings and surveys, in one unified view. Reputation.com has over 250 integration partners, including Google, Facebook, Salesforce, J.D.

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