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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission. Be it Facebook, twitter, LinkedIn Groups, or your blog. How can upstart, small- to mid-sized companies build a tribe?

Lead Gen 100
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Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. Connect with HubSpot : You can find Linda on Twitter @getelastic and @roxyyo. Like this post? Register today!

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New Chart: Online Marketing Is About Time (and Budget)

Hubspot

So while budgets stay fixed (or shrink) time appears to be more elastic. In fact, we’ve been thinking a lot about this at HubSpot and we’re curious how others spend their marketing time. Connect with HubSpot : There is nothing wrong with extending time to make sure programs are executed. It happens every day.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use.

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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

The years-old " The Man Your Man Could Smell Like " campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet. Articulate, a HubSpot Agency Partner based in the U.K., you name it. Copywriters. Articulate.

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30 Women Shaping B2B Tech Marketing

SnapApp

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads). The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments. Developer Hiring Landscape.

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30 Women Shaping B2B Tech Marketing

SnapApp

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads). The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. Developer Hiring Landscape.