Customer Experience Matrix
JULY 7, 2017
The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search.
Contently
OCTOBER 4, 2018
Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.
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Webbiquity
OCTOBER 9, 2018
Image credit: Elastic Email. Later, they see an ad like the one at right on Facebook. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Image credit: Sleeknote.
Customer Experience Matrix
MARCH 14, 2017
CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. The system has external integrations for email, direct mail, mobile push, text messages, and Facebook Customer Audiences, with more on the way.
Martech Advisor
SEPTEMBER 13, 2019
According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. VR started as the cool new kid on the block and gained popularity when Facebook acquired Oculus VR, an immersive virtual reality headset maker, back in 2014. Facebook Spaces VR App. Did these VR examples inspire you to do more?
Biznology
MAY 8, 2013
In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. If all conversations in your social intranet are Facebook-like (i.e., Photo credit: Wikipedia. Marketplaces in the real world are fascinating places to visit.
Smashmouth Marketing
SEPTEMBER 23, 2010
I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission. Be it Facebook, twitter, LinkedIn Groups, or your blog. How can upstart, small- to mid-sized companies build a tribe?
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