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WebMarketCentral
FEBRUARY 1, 2008
Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get. AA: I transitioned into technology to help my sister found and grow Einsof. WebMarketCentral (WMC): What did you do before Marketing Interactions?
WebMarketCentral
AUGUST 24, 2006
Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. Both sales and marketing benefit from an interactive feedback loop that shows what works, and what doesn't, in the real world.
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