• DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [einsof, Interactive] B2B Lead Management Market Heats Up
    Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content. Laura Posted by: Laura Folio | April 17, 2008 at 04:54 PM Laura, speaking of interactive, two-way dialog, this string is great! Most recently, Marketo just announced their lead management solution.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [einsof, Interactive] Demandbase: A New Twist In The Lead Management Automation Market
    would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. In fact, 88% said Web sites were important in helping them decide what to buy. Feel free to chime in if I did.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 1, 2008
    [einsof, Interactive] WMC Interviews: Ardath Albee
    Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. WebMarketCentral (WMC): What did you do before Marketing Interactions? AA: I transitioned into technology to help my sister found and grow Einsof. What's your background?
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 1, 2007
    [einsof, Interactive] New B2B Lead Generation Report from RainToday
    Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides. If your role centers around B2B lead generation, how can you resist a report with a title like that?
  • WEBMARKETCENTRAL  |  THURSDAY, AUGUST 24, 2006
    [einsof, Interactive] Problems with "Naked" CRM Systems
    Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. Both sales and marketing benefit from an interactive feedback loop that shows what works, and what doesn't, in the real world.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 28, 2006
    [einsof, Interactive] Awards Are Nice, but Relationships Rule
    There are also a number of other great bloggers I've had the opportunity to interact with and learn from. At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards. It's quite and honor.