• DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [einsof, Interactive] B2B Lead Management Market Heats Up
    4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Most recently, Marketo just announced their lead management solution. Here’s the problem. Michael A.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [einsof, Interactive] Demandbase: A New Twist In The Lead Management Automation Market
    I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. In fact, 88% said Web sites were important in helping them decide what to buy. I’m sure I forgot a few.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 1, 2008
    [einsof, Interactive] WMC Interviews: Ardath Albee
    Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. WebMarketCentral (WMC): What did you do before Marketing Interactions? Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc.,
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 1, 2007
    [einsof, Interactive] New B2B Lead Generation Report from RainToday
    Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides. If your role centers around B2B lead generation, how can you resist a report with a title like that?
  • WEBMARKETCENTRAL  |  THURSDAY, AUGUST 24, 2006
    [einsof, Interactive] Problems with "Naked" CRM Systems
    Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. Both sales and marketing benefit from an interactive feedback loop that shows what works, and what doesn't, in the real world.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 28, 2006
    [einsof, Interactive] Awards Are Nice, but Relationships Rule
    There are also a number of other great bloggers I've had the opportunity to interact with and learn from. At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards. It's quite and honor.