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Problems with "Naked" CRM Systems

WebMarketCentral

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." CRM systems don't live up to their promise; sales reps don't keep information up to date because there's no benefit for them. . Einsof's solution is to properly "dress" your CRM system with an interactive sales portal.

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