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WMC Interviews: Ardath Albee

WebMarketCentral

Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get. AA: I transitioned into technology to help my sister found and grow Einsof. What's your background? It was a good choice.

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Problems with "Naked" CRM Systems

WebMarketCentral

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Marketing develops collateral materials to help sales; sales reps feel they don't have the right materials. Marketing develops collateral materials to help sales; sales reps feel they don't have the right materials.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand. Here’s the problem.