Marketing Insider Group

DECEMBER 18, 2023

Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads? Why Zemanta? Why Outbrain?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

SEMrush

SEPTEMBER 17, 2019

In this video, learn how to effectively conduct keyword research on YouTube. In this session, our guest will go through some misconceptions about keyword research on YouTube specifically, and also review some tools and tricks for you to do keyword research yourself very, very effectively, and efficiently.

Youtube 71

Youtube Keywords Research Efficiency 71

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. B2B creators in this segment often focus on cost-effective strategies, innovation, and efficiency, helping SMBs grow and compete in their markets. The creator economy has really changed everything. But now, there’s something new on the scene: B2B creators.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Navigate the Channel

NOVEMBER 21, 2023

Research tells us the top two social media platforms for farmers are Facebook and YouTube, let’s look a little deeper at how a paid social media effort on those platforms may support your communication efforts. YouTube remains a top social platform for farmers, and its viewership in general is massive.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Scoop.it

JULY 8, 2021

You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. The post How to efficiently curate high-quality content on WordPress with Scoop.it Research Content. Research Content in Scoop.it is an engine with boolean search modifiers. You’ll love Scoop.it Enterprise and its WordPress integration.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Heinz Marketing

AUGUST 20, 2019

I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started. The post Creating LinkedIn Campaigns Efficiently and Effectively appeared first on Heinz Marketing. Let us know in the comments below.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Oktopost

OCTOBER 9, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. She’s been leading small marketing departments for 15 years and uses her time-tested systems to create educational and trust-building content more efficiently. Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary.

Bandwidth 131

Bandwidth Budget Programs Paid Search Agency Advertising Agencies 131

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The post Video ads: Facebook or YouTube?

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Enterprise Management 75

Enterprise Management Social Media Work Management Marketing Management 75

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We We want to create an ad that earns an audience.’

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Ad Building 69

Ad Building Tips Thought Leadership Brand Identity 69

Marketing Insider Group

APRIL 21, 2020

On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Tweak ads efficiently. The ads were designed as YouTube bumpers, so they’re short and sweet, at just six seconds each. Is it signing up for an email campaign? Purchasing a certain product? Merely clicking through to the website?

Planning 283

Planning Marketing Plans Video Marketing Content Marketing 283

Webbiquity

MAY 18, 2021

Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” Gripped ranks YouTube as the second-best social network for B2B marketing, followed by Instagram, then Facebook…and finally Twitter, in fifth place.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. At the core of this efficiency drive is a desire to do more with less costs. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She’s passionate about using her experience in corporate strategy and marketing to architect highly efficient and scaleable marketing departments. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

QuanticMind

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers. We’re sorry, but you’ve been replaced with a letter.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SocialPilot

FEBRUARY 6, 2024

billion With the rapidly increasing popularity and efficiency attached to influencer marketing, it is not strange that global spending on influencer marketing amounted to approximately $34.08 1.25% 1% YouTube 3.5% Do you know that over 55% of marketers use YouTube to market products ? billion USD in 2023. 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 89

Marketing AI Marketing Automation Services Word of Mouth CPA 89

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

Webbiquity

SEPTEMBER 28, 2022

With the help of marketing tools that provide advanced segmentation features, you can efficiently perform customer segmentation. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

DAGMAR Marketing

MARCH 12, 2024

According to the HubSpot State of Marketing Report, efficiency can lead to innovative, more human marketing. By leveraging AI to automate monotonous tasks, it can increase efficiency and you can use your energy to add that special human touch your marketing needs to better resonate with your audience.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Creating carefully crafted and relevant content to attract these buyers can make your employee advocacy strategy even more efficient.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Previously, Shoshana held marketing leadership positions at Optibus, which powers more efficient public transit, and CrediFi, which uses big data to bring transparency to commercial real estate finance. Want to hear more from renowned B2B marketing leaders?

Twitter 125

Twitter Product Planning Transparency 125

Spiralytics

FEBRUARY 7, 2024

Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Source Automation platforms can help to make this process more efficient, allowing you to connect them in one place.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Binary Demand

FEBRUARY 26, 2024

Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. Brands like Google leverage this personalization to showcase ads across various websites, apps, and platforms like YouTube. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Automation is another game changing technology for marketers, allowing them to efficiently optimize their time by automating tasks that used to require manual effort. How to keep consumer trust amidst heightened data privacy concerns.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Marketing AI 147

Marketing AI Transparency B2B Sales B2B Marketing 147

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight.

Thought Leadership 130

Thought Leadership Work Management Marketing Management Opinions 130

Scoop.it

APRIL 11, 2024

The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. The webinar itself can also work as great content for a YouTube post. Moz provides webinar sessions that can teach business owners to find and leverage such keywords. Finally, webinars are great for getting the word out.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

LeanData

DECEMBER 8, 2021

Driving Effectiveness & Efficiency. Concurrently, RevOps also enables the revenue team to run more efficient processes, eliminating costly waste in both resources and time, and ensuring GTM investments achieve a maximum return on investment (ROI). Revenue Operations is uniquely positioned in the organization.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

BOP Design

NOVEMBER 14, 2023

This need for more functionality boils down to B2B leaders viewing the website as the centerpiece of their marketing communications, and they want all their tools connected to it to maximize efficiency and effectiveness. In 2024, getting conversions from your website will be more important than ever.

Design 94

Design Trends Marketing Websites B2B 94

Sprout Social

NOVEMBER 22, 2021

As brands seek to manage the growing volume and influence of online reviews, review management has become an increasingly important tool for businesses to more efficiently and impactfully engage with their customers. The post Sprout Social enhances review management capabilities with Yelp integration appeared first on Sprout Social.

Marketing Management 105

Marketing Management Social Media Youtube Advertising Agencies 105