work Efficiency Related Topics 
Everything Technology Marketing
DECEMBER 11, 2013
What is the cost savings attributed to more efficient workflows? ? From defining deliverables to knowing when you’ve achieved your goal and may proceed to the next phase, these questions touch the rest of your work in countless ways. While these will differ from organization to organization, some common approaches include: ?
Everything Technology Marketing
NOVEMBER 23, 2010
What segmentation approach worked for you? Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link]
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Everything Technology Marketing
AUGUST 22, 2010
This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. But the craft of identifying and selecting the right segments is too often rushed and under-appreciated.
Everything Technology Marketing
JANUARY 1, 2011
Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency. Let's put this data into insight and action with better marketing intelligence in 2011.
Everything Technology Marketing
JULY 10, 2010
The framework starts at the bottom with the “Market Knowledge Layer” - the foundational aspects of understanding the market opportunity and customer problem - and then works its way up to tactical execution of marketing programs along the customer life cycle.
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