Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JULY 28, 2015

The next day, I go in and collect big nets of blogs that I can later slice and dice using a much more efficient tool: Excel or Google Apps Sheets. So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn.

Research 80

Research Process Long Tail Marketing Blogger 80

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Let’s further assume that efficiencies will enable us to reduce administrative support costs to one-quarter of an FTE the second year and 10% the third year.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. A performance measure used to evaluate the efficiency and profitability of an investment, or to compare the efficiency and profitability of multiple investments.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28