Salesforce Marketing Cloud

AUGUST 27, 2021

In this video, you’ll see how a bank analyzes sales calls to train reps more efficiently with Einstein Conversation Insights Enhancements , simplifies document workflows with Digital Process Automation , and quickly builds personalized chatbots with Einstein Bots Enhancements.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Full Circle Insights

FEBRUARY 24, 2022

Using second-generation unlocked package technology, advanced Full Circle users, as well as Salesforce administrators and developers, can customize their application to react to funnel events in real-time for more accurate and efficient data processing. That leads to more efficient and accurate data processing.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

InsightSquared

DECEMBER 19, 2017

When it comes to updating workflows in Salesforce.com (or another CRM system) or debugging things gone awry, they don’t need their hands held. Much of their work involves optimizing sales efficiency by refining processes and making systematic enhancements. – which means more things for sales ops to maintain.

Salesforce.com 136

Salesforce.com Work Management CRM Distribution 136

Liveintent

NOVEMBER 29, 2022

Today, LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph. ” About Salesforce AppExchange. Visit LiveIntent.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

InsightSquared

NOVEMBER 29, 2017

The sales operations team is constantly trying to systemize sales processes to increase the sales team’s efficiency and effectiveness , and it’s the director who’s at the helm leading the charge. Most often, this means knowing the ins and outs of Salesforce.com.

Work Management 120

Work Management Salesforce.com Deliverability Forecasting 120

SnapApp

MAY 9, 2013

It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo. I like to call this trend the “marketing efficiency curve” -- that is, the ability of marketers to do more, better, faster with measurable results.

Interactive Marketing 48

Interactive Marketing Efficiency Salesforce.com Eloqua 48

Customer Experience Matrix

JUNE 27, 2014

The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Heinz Marketing

DECEMBER 9, 2021

Its massive database of accurate account and contact information arms our sales teams with the information they need effectively and efficiently prospect key decision-makers. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

InsightSquared

FEBRUARY 27, 2018

When you put product-level data in the hands of sales right within your CRM, you make your reps more efficient, more productive, and they will probably close more business. Salesforce.com and other CRMs have similar APIs around both contacts and leads.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Salesforce Marketing Cloud

JANUARY 22, 2024

We had fun, and admittedly quite a bit of frustration, as we gained a better understanding of how it can help us be more efficient and creative. Feel free to email me at cwarsham@salesforce.com. At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI).

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Customer Experience Matrix

SEPTEMBER 7, 2016

Major SaaS vendors, most notably Salesforce.com , made their systems into platforms that provided a foundation for other systems. Or they can retain their agility and support new, innovative martech vendors, recognizing that near-term efficiency will suffer. But the dark side is powerful, relentless, and seductively rational.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

LeadSloth

NOVEMBER 16, 2009

For CRM, I focused on Salesforce.com. At the same time, a CRM system is a necessity to support an efficient sales force. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. So let’s dig in and find how Marketing Automation and CRM are different. Forecasting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

ViewPoint

MAY 13, 2016

A couple of years ago I wrote a blog for Salesforce.com about lead definition. Make Marketing and Sales more efficient. All because the CEO did not insist on a common definition of a lead. Define what a lead is. Answer the questions: What do we sell? Who are we selling it to? Have been qualified as sales-ready.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

ViewPoint

DECEMBER 17, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Self-identifying keywords used on the company website (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Webbiquity

MARCH 12, 2019

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). Engage, Inc. We also have worked with Chicago-base Ringleader Ventures.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

xiQ

SEPTEMBER 19, 2016

With xiQ, Genpact can identify real-time market intelligence to further strengthen its ability to support client growth, efficiency and business agility. xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Allocadia

MARCH 12, 2020

It doesn’t matter if results are measured through a CRM platform like Salesforce.com, a cross-channel campaign management platform Acoustic, or within a data lake, the two data sets need to be connected.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

xiQ

SEPTEMBER 19, 2016

With xiQ, Genpact can identify real-time market intelligence to further strengthen its ability to support client growth, efficiency and business agility. xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Customer Experience Matrix

SEPTEMBER 13, 2012

CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. That gives the add-on vendors efficient access to a huge market.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Biznology

NOVEMBER 27, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Customer Experience Matrix

MAY 14, 2014

I’m guessing that vendors who have already spent time integrating with Salesforce.com and other established platforms have a very clear picture of what’s required to make a platform truly useful. Or a group effort at a conference might be more efficient and perhaps more fun as well. Some sort of self-generating wiki might work.

Rules 120

Rules Work Management Marketing Management API 120

The Point

APRIL 1, 2014

Time and time again, we see marketing automation improve the productivity, efficiency, and job satisfaction of Inside Sales. The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. We’ve seen customers whose projects have languished for years completed in a matter of weeks with Airkit.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

The Point

SEPTEMBER 6, 2011

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. All this presents real challenges for both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

markempa

APRIL 13, 2015

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. In extremely “hot” opportunity cases, where lead distribution is needed instantaneously, the sales representative will be contacted by telephone, text, etc.,

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Smashmouth Marketing

JUNE 28, 2010

Conference lead off speaker was Polly Sumner of Salesforce.com. How it will change the way they work Challenge yourself to identify where efficiencies can be gained. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. How they will use it.

Conference 100

Conference Salesforce.com Organic Leads Efficiency 100

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In a sense, Kenandy and PointClear function in similar ways to move strategic business processes out to more efficient and cost-effective resources.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

The Point

NOVEMBER 5, 2009

And executives can now monitor end-to-end process flows from “Offer to Order” to improve efficiencies. (HS) BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand. As a result, sales reps thrive. Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Digital B2B Marketing

JULY 6, 2011

These companies offer cost efficiency, but more importantly, they give customers the freedom to quickly adapt to their market. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Vidyard

OCTOBER 25, 2017

This helps sales and marketing teams prioritize future video investments to optimize support efficiency. Salesforce, Salesforce Service Cloud, and others are among the trademarks of salesforce.com, inc. More Information: Vidyard Blog Post: [link]. A Beginner’s Guide to Video for Customer Support : [link].

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77