article thumbnail

Why Helping Buyers Feel Confident Is Vital for Effective Marketing

B2B Marketing Directions

While identifying critical product or service attributes, features, and capabilities is obviously important, more is needed for a sound, effective, and efficient buying process. Solicitation Vehicle - What type of solicitation vehicle should the buying team use - an RFI, an RFP, or an RFQ?

RFI 52
article thumbnail

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

3 , 4 Understanding how they work and what their needs are is a critical step toward creating tools that enable them to perform more efficiently. • Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose an A/B Testing Tool in 2024

Convert

The right tool will provide education that corresponds to understanding what practices and frameworks offer the most efficiency for high test velocity (which is a program objective that many of the best minds in experimentation, including Ronny Kohavi & Lukas Vermeer recommend ) in the context of that particular testing platform.

article thumbnail

How to Choose an A/B Testing Tool in 2023

Convert

The right tool will provide education that corresponds to understanding what practices and frameworks offer the most efficiency for high test velocity (which is a program objective that many of the best minds in experimentation, including Ronny Kohavi & Lukas Vermeer recommend ) in the context of that particular testing platform.