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Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

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5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. How to Improve Team Efficiency If you’re a marketing director, you want to balance team efficiency with high performance. It doesn’t make sense to sacrifice effectiveness for efficiency. You need both.

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Efficient Content Production: What is Inefficiency Costing You? 

Acrolinx

More than 90 percent of B2B marketers … Continue reading "Efficient Content Production: What is Inefficiency Costing You? ". The post Efficient Content Production: What is Inefficiency Costing You? appeared first on Acrolinx.

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How to Run a Truly Efficient Business

Webbiquity

In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Here are five tips on how to make efficiency an everyday priority in your business.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? How Do I Conduct an Efficiency Audit on My B2B Company?

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. Moving from findings and insights (they are different!)

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Which production secrets are key to transitioning webinar attendees to active sales prospects. Have you held back on doing webinars because of the level of effort required?

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

But even if you are one of the companies that has figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Join us for this fantastic second episode in our Salesforce efficiency series! Dive into details on how this works in practice.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. With a plethora of options to overcoming these challenges, marketers are struggling to come up with efficient ways to connect to their buyers.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey.