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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

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5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. Aim for a shared marketing team purpose.

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Why You Need Efficient Lead Generation

Go Beyond SEO

Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. When it comes to boosting your bottom line, there’s nothing more crucial than attracting new leads and converting them into loyal customers. In other words: lead generation. Think of it like fishing.

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Why You Need Efficient Lead Generation

Go Beyond SEO

Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. When it comes to boosting your bottom line, there’s nothing more crucial than attracting new leads and converting them into loyal customers. In other words: lead generation. Think of it like fishing.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

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Automating the Lead Qualification Process: Boost Your Sales Efficiency

Visitor Queue

If you are relying on manual lead generation and qualification processes, you might be falling behind the pack. Specifically, automating the lead qualification process. In order to thrive, businesses must embrace automation.

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How to Run a Truly Efficient Business

Webbiquity

In business, efficiency is about getting the most out of your available resources. Here are five tips on how to make efficiency an everyday priority in your business. Automate as many tasks as possible within your business to become more efficient. Contributed post. Image credit: Nattanan Kanchanaprat on Pixabay.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. Implementing the right coaching strategy leads to a better relationship between the sales manager and their team and enables everyone to bring out their true potential.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. Building strong personal and professional relationships with clients is a critical success factor.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.

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6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. It’s also an opportunity to innovate, lead, and rethink the way your company uses media. Ways to be more efficient and drive growth from every investment. How to optimize your media buys with a data-driven approach.

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Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

Too many salespeople give up too easily or turn to quick solutions that aren’t efficient, lasting, or sustainable. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen. In this webinar you will learn how to: Determine who your best leads are.