Paul Gillin

MARCH 1, 2012

The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency. Most people interact with the service through third-party clients and services that use the Twitter APIs.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

AUGUST 4, 2011

EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. For interactivity, it’s hard to beat Intel’s page, which has racked up nearly 2.7

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

OCTOBER 31, 2011

McAfee : You think in five years I’ll be able to go to Croatia and interact comfortably with the locals? The issues will relate to efficiency: Using the minimum amount of power and delivering maximum sustainability. You can go to a new city where you’ve never been before and enjoy that city no matter where it is. Spector : Yes.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. At their simplest level, friends connections are an efficient way to stay in touch.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

NOVEMBER 28, 2011

That means that there’s little incremental benefit to be had from making supply chains more efficient. Understanding the dynamics of these new interactions and organizing businesses around them will be the major business challenge of the next five years. The information-empowered customer will impact every business at every level.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 16, 2012

” Getting health care providers to interact social is a big challenge. Participants can then interact through avatars to transfer knowledge and discuss. ” This has yielded a reduction of operational expenses and operational efficiencies, since offices can be set up with much less overhead.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50