article thumbnail

Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. You get deep insights that inform smarter business decisions. This makes your customer acquisition more efficient and helps boost overall marketing performance.

article thumbnail

5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. How to Improve Team Efficiency If you’re a marketing director, you want to balance team efficiency with high performance. It doesn’t make sense to sacrifice effectiveness for efficiency. You need both.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? How Do I Conduct an Efficiency Audit on My B2B Company?

article thumbnail

Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

article thumbnail

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. Join us for the fifth fantastic episode of our Salesforce efficiency webinar series! Define key performance indicators that relate to business objectives. Effectively manage and track sales activities.

article thumbnail

Why Attribution Tracking Matters: Enhancing Digital Media Buying Efficiency

NuSpark Consulting

This information is invaluable, as it helps companies allocate their marketing budget more effectively and invest in the channels that yield the highest returns. It also allows businesses to make informed decisions about the most effective channels, messages, and timing for their digital media buys.

article thumbnail

A Content Marketer’s Guide to Designing Efficient Workflows

Contently

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. When building efficient workflows, start with these five steps: 1. Remember: High-quality, audience-driven content will help drive efficiency.

article thumbnail

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. into action takes finesse.

article thumbnail

Salesforce’s 8th State of Marketing Report

Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)

article thumbnail

Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

He’s put together a collection of universal formula tips and tricks, along with several of his personal favorites, so that you can get the benefit of a wealth of information without having to trawl through everybody else’s Salesforce problems. This is where Steve Molis comes in. Using the TEXT Function to unlock Picklist Fields.

article thumbnail

Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

During this panel-style chat, financial services marketing experts Lee Zucker of Drift, Tara Quehl of Demandbase, and Kate Marx of State Street Global Advisors will teach you how to: Shift your marketing efforts towards a digital-first client experience Humanize your clients’ website experiences Use first-party cookies to inform your marketing strategy (..)

article thumbnail

How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. How to hyper-personalize information. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. What channels to use and how to use them.

article thumbnail

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.” Or, do you think the webinars you are presenting could be more effective?