Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine. YouTube has video monetization with their YouTube Partner Program.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Navigate the Channel

NOVEMBER 21, 2023

Research tells us the top two social media platforms for farmers are Facebook and YouTube, let’s look a little deeper at how a paid social media effort on those platforms may support your communication efforts. YouTube remains a top social platform for farmers, and its viewership in general is massive.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Metadata

JANUARY 31, 2024

But she also synced up the conference with the launch of Content Lab, their new AI-powered feature designed to help customers repurpose content at scale. AI-powered tools can help you: Come up with creative titles Digest attendee feedback Brainstorm ideas Create unique graphics Draft copy for emails and social posts …and so much more.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

The Marketing Blender

MARCH 15, 2021

We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Here are some tips to help you get a clear picture of your ideal customers. Your content should help your target market make good decisions. Our favorite is SharpSpring.).

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Heinz Marketing

AUGUST 20, 2019

I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started. Lastly, I want to call out a few things that have helped me when creating LinkedIn campaigns – some of these more obvious than others but, all important!

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Sprout Social

JULY 8, 2021

That said, it’s in the best interest of businesses to make the process of scoring sales quick and efficient for affiliates. From influencers and YouTubers to Twitch streamers and beyond, smaller content creators arguably have the most to gain from affiliate relationships. The more you sell, the more you earn (and vice versa).

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

Marketing Insider Group

APRIL 21, 2020

To help your performance video ads connect, be sure to: 1. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” That combination of customized content and consistent messaging helped the booking platform cut its cost per incremental travel inquiry by 80 percent. Tweak ads efficiently.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Heinz Marketing

MARCH 17, 2023

So far, I have found that podcasts slow me down, help with my existential anxiety, are excellent for practicing more mindful listening, and allow me to multi-task to a certain degree (cooking, walking, playing with my cat, and making art). This has helped attract new users to the platform and keep them engaged.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Webbiquity

SEPTEMBER 28, 2022

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

MAY 18, 2021

Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” Gripped ranks YouTube as the second-best social network for B2B marketing, followed by Instagram, then Facebook…and finally Twitter, in fifth place. 4/4 I did NOT help Apple wreck a nice beach.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. At the core of this efficiency drive is a desire to do more with less costs. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She’s passionate about using her experience in corporate strategy and marketing to architect highly efficient and scaleable marketing departments. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 126

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We We want to create an ad that earns an audience.’

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. At the same time, the simple workflows are being managed efficiently.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Optinmonster

MAY 11, 2020

In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. Traffic attribution: Helps you connect more deeply with your audience. The point is that traffic attribution helps you make a more accurate budget of your time, money, and resources. Where’s this traffic coming from?”.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Since Google still rewards original, quality content, this approach can help you stay ahead of the game this year. Prioritize building relationships with your audience.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

QuanticMind

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers. We’re sorry, but you’ve been replaced with a letter.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. Industry-specific videos.

Thought Leadership 130

Thought Leadership Work Management Marketing Management Opinions 130

Vidyard

JUNE 20, 2017

Let’s dive into exactly how video can help. But this trend towards ease of use doesn’t mean that customers don’t need help at all. But when they look for help, they want it in bite-sized chunks. Search Engine Island found that searches related to “how-to” on YouTube are growing 70% year over year.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

Sprout Social

MARCH 17, 2020

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care. Essential tools available on all Sprout plans. Spike Alerts and Inbox Views . Inbox Rules and Chatbots.

Features 101

Features Brand Identity Branding Paid Search Agency 101

SocialPilot

FEBRUARY 6, 2024

billion With the rapidly increasing popularity and efficiency attached to influencer marketing, it is not strange that global spending on influencer marketing amounted to approximately $34.08 1.25% 1% YouTube 3.5% Do you know that over 55% of marketers use YouTube to market products ? billion USD in 2023. 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Scoop.it

APRIL 11, 2024

The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Previously, Shoshana held marketing leadership positions at Optibus, which powers more efficient public transit, and CrediFi, which uses big data to bring transparency to commercial real estate finance. Help us get the word out! Catch all episodes here.

Twitter 125

Twitter Product Planning Transparency 125

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. The good news? Why Go it Alone? Schedule a conversation today.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Binary Demand

FEBRUARY 26, 2024

Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. AI helps businesses optimize their advertising campaigns. The data generated by tracking users’ behavior in making purchase decisions helps AI determine potential customers’ tastes.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Buffer

JANUARY 18, 2023

The following tools can help. Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. How it helps : If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Optinmonster

AUGUST 2, 2023

95% say video marketing has helped them increase brand awareness. 91% say video marketing has helped them increase traffic. 90% say video marketing has helped them generate leads. 87% say video marketing has helped them increase sales. 53% say video marketing has helped them reduce support queries.

Statistics 88

Statistics Video Marketing Planning Allocation 88

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Sprout Social

NOVEMBER 22, 2021

As brands seek to manage the growing volume and influence of online reviews, review management has become an increasingly important tool for businesses to more efficiently and impactfully engage with their customers. The post Sprout Social enhances review management capabilities with Yelp integration appeared first on Sprout Social.

Marketing Management 108

Marketing Management Social Media Youtube Advertising Agencies 108

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118