Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Build relationships with the digital-first customer.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. This approach enables publishers to package their inventory offerings based on first-party audience insights while also leveraging programmatic technology that brings added speed and efficiency to their operations.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Secondly: make sure you’re using Google Analytics because UTMs are NOT impacted by this update. The horror!

Privacy Protection 105

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 105

Adobe Experience Cloud Blog

MAY 7, 2021

Google announced the end of third-party cookies on its Chrome browser. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. For years, marketers have been using cookies for efficiency and productivity.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

Privacy 124

Privacy Enterprise Management Marketing Management Lead Ranking 124

Adobe Experience Cloud Blog

MAY 7, 2021

Google announced the end of third-party cookies on its Chrome browser. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. For years, marketers have been using cookies for efficiency and productivity.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69

Martech

MAY 18, 2022

Google Analytics is the top player when it comes to tracking website visitors. But with great value comes great responsibility, and Google Analytics lacks in that department. On top of that, Google recently announced it will end support for Universal Analytics in July of 2023, forcing users to switch to Google Analytics 4 (GA4).

Marketing Analytics Tools 87

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 87

Single Grain

SEPTEMBER 17, 2020

However, it also makes sure that the process itself is as efficient as possible by using efficient cooling systems and ensuring that its facilities are Energy Star and LEED certified. In fact, Bluehost is the second organic result from a hosting provider in the Google SERPs for “web hosting.”

Best Practices 105

Best Practices CMS Development Work Management Marketing Management 105

Choozle

FEBRUARY 19, 2019

consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy. Amazon was the most-trusted technology company at 30 percent, followed by Google (27 percent), Apple (22 percent), Microsoft (22 percent) and Facebook (19 percent).

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

The Customer

JANUARY 12, 2021

While efficient, collecting people’s sensitive data in this way can have dire consequences. When differential privacy was developed in 2006 , it was mostly regarded as a theoretically interesting tool. In 2014, Google became the first company to start publicly using differential privacy for data collection.

Privacy 52

Privacy Differentiation Privacy Protection Mobile Advertising 52

Valasys

JULY 18, 2023

In other words, open-source tools and datasets created by corporations like Microsoft and Google are made available so that anyone can create cutting-edge AI software. Democratizing AI also improves efficiency and productivity by automating tasks and optimizing workflows. Making AI accessible to everyone is known as democratizing AI.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90