B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. This was your TOFU, or your activity generating leads at the top of the buying funnel. BOFU = the sale, and that’s where we want to get as efficiently as possible.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

SEPTEMBER 27, 2011

When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose! The answer is re-purposing. I’ve used it for my content and my clients.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

DECEMBER 13, 2011

How do I do it efficiently? Because social media – if done right – can generate conversation about you and traffic to your website. This blog post answers questions you may be having about social media – Why do it at all? According to a Technorati study in 2008 , the blog abandonment rate is over 90%.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. You don’t have a plan or strategy for your online and social media presence.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

AUGUST 27, 2010

Source: Forbes Insight - The Rise of the Digital C-Suite ) As younger generations move up in the workforce, the executives who make the decisions are the ones who grew up in the information world. Make sure your online presence is appealing to all generations and that it shines over your competitors! ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100