Influitive

OCTOBER 21, 2015

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . When asked what impact advocacy programs had on revenue, marketers cited higher conversation rates, more qualified leads and increased sales efficiency.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

KoMarketing Associates

AUGUST 4, 2021

Other obstacles include building/strengthening customer relationships in a digital world, and leveraging data to inform more efficient and optimized marketing programs. Out of these priorities, delivering an excellent CX throughout the entire customer life cycle was considered the most challenging among the respondents.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Because video is often the most efficient way to deliver information, many of these assets will be videos. Greater flexibility to attend multiple sessions.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

DemandBase

MAY 28, 2020

Marketing Efficiency Is About Good Data. According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Increasing marketing efficiency means optimization. You’re in good company.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Vision Edge Marketing

OCTOBER 10, 2023

3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains.

Process 229

Process Optimization Work Management Marketing Management 229

Terminus

JUNE 14, 2023

So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester. The post Master the Art of Marketing Attribution with Forrester appeared first on QuanticMind.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Here are next-generation financial service CRM features that you need to bridge the gap between your team and your clients, increase efficiency, and build a future-proof customer experience. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Only B2B

APRIL 17, 2024

Increased Sales Efficiency By freeing up your sales team’s time for what they do best – closing deals – you unlock significant gains in time management and overall sales efficiency: According to Harvard Business services Engaging with a prospect now requires an average of 18 or more phone calls, with callback rates falling below 1%.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

ClickZ

AUGUST 27, 2020

According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. When it comes to promotions and loyalty programs, consumers face a plethora of choices, and it is up to the marketer to ensure they receive the right offer at the right time with ease and efficiency.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. The company’s strategic shift includes focusing on business efficiency, emphasizing evidence-based examples of their product’s value, and launching a freemium offer to attract a broader audience.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 137

Lead Ranking Forrester Lead Scoring Cross-Selling 137

Conversica

JANUARY 15, 2020

According to Forrester, U.S. For a deep dive into these tips and others, listen to the Smashing The Funnel podcast episode titled “Why Driving Efficiencies And Adding Process Improvements To Sales And Marketing Produces Revenue Growth”. What you really need is a way to better identify Sales-ready leads for your Sales reps to convert.

Marketing AI 75

Marketing AI Efficiency Top of Funnel Work Management 75

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Forrester recommends evaluating other capabilities as well, including real-time search and import of data, matching capabilities, and native / API integrations.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. We built the pipes to facilitate efficient pipeline generation. Efficiency. We need to get them the information they need as efficiently as possible.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. This governance is key to building trust in AI, as well as showcasing its correlation with positive business outcomes, improved productivity and efficiency and successful pilots.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff. Here are a few key takeaways: .

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Improved Sales Efficiency: Focusing on HQLs allows your sales team to prioritize their efforts and close deals faster. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. ” In many ways, the job of a marketer these days is more about gathering a strong content library, and promoting it in an efficient way to build confidence in their product.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester forecasts one million U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

JULY 19, 2021

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones. Join this hour-long event curated for marketers on July 29 at 12 p.m.

Personalization 108

Personalization Forrester Curation Act-On 108

Martech

AUGUST 3, 2021

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively.

Personalization 120

Personalization Forrester Work Management Efficiency 120

Vision Edge Marketing

MAY 9, 2023

Leaders must also be able to act based on these insights to drive business growth and success. Why are companies finding moving from insights to action so challenging?

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Martech

JULY 26, 2021

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones. Join this hour-long event curated for marketers on July 29 at 12 p.m.

Personalization 104

Personalization Forrester Curation Act-On 104

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Forrester B2B

FEBRUARY 12, 2022

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. The Forrester Marketing Program […]. So why do marketers have so much trouble with demand program planning?

Planning 61

Planning Demand Forrester Buyer Need 61

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. The post What is the role of SEO in digital marketing? appeared first on Conductor Spotlight.

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114