SnapApp

MAY 9, 2013

It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo. I like to call this trend the “marketing efficiency curve” -- that is, the ability of marketers to do more, better, faster with measurable results. Do It Again.

Interactive Marketing 48

Interactive Marketing Efficiency Salesforce.com Eloqua 48

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. The tool effectively accelerates the lead capture process by capturing leads from various sources, such as, email, campaign and websites.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Ledger Bennett

APRIL 1, 2020

In this case, we’re talking about opportunities for operational efficiencies driven by better use of digital. At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

In this case, we’re talking about opportunities for operational efficiencies driven by better use of digital. At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead nurturing is defined as building relationship with your leads and nurturing them thoroughly throughout the buying process. Lead Nurturing. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Ranking Lead Scoring Leads 118

Ledger Bennett

DECEMBER 18, 2019

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Customer Excellence The CRO has a good chance of success by committing at least 75% of their time to team building, efficiencies and strategy across these 3 key areas. Can’t be so hard right? Sell more stuff = make more money.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Maximize your marketing technology investment, increase efficiencies through simplifying processes, and reduce errors with ESP Syncing and the Litmus Extension. of respondents to Litmus’ State of Email survey. HubSpot : 5%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Understand your primary marketing challenge in order to fix “leaks” in the buying process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Ledger Bennett

DECEMBER 18, 2019

Product or service development, design, user experience, customer on-boarding and experience, marketing, sales processes and referral. Growth hacking focuses on the full product or service lifecycle and sales funnel. Other blogs that may interest you. In fact, I see a big opportunity on the horizon for our clients’.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Belkins

JANUARY 24, 2021

It is an assessment process to define whether your potential clients are likely to move down your sales funnel. Lead scoring facilitates your sales reps’ efficiency by sorting out qualified leads. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Ledger Bennett

FEBRUARY 18, 2020

Having a well thought out and consistent onboarding process for new employees is very helpful for setting the right tone from the outset. It is thus the process of getting the right people onboard and enabling them to enable the business at large. Structure ?On-boarding. On-boarding. Other blogs that may interest you.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Therefore, a data intelligence platform should help you keep CRM records up to date in an efficient way, through automation and an integration with your CRM tool. Robust Data Intelligence Platform(s).

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Buzz Marketing for Technology

MAY 28, 2014

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. A more efficient approach is to automate by integrating the prospect and lead data garnered from media campaigns and partners directly with your marketing automation system and/or your CRM.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Ledger Bennett

DECEMBER 1, 2019

The structures employed by an organisation are influenced by a number of variables, people; processes; technology and competitive landscape. Because of the speed of technological change impacting competitive advantage to such an extent, it’s more important than ever that marketing teams are agile, scalable and data led.

Planning 52

Planning Resources Work Management Resource Management 52

Ledger Bennett

FEBRUARY 24, 2020

The whole ABM process is a distraction. But, attaching a label and process to this activity overcomplicates what should be fairly straightforward, common sense relationship-led conversations with prospects and customers. But in reality, B2B marketers have been practising account based marketing for years.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

JUNE 27, 2014

Not surprisingly, the company’s Salesforce connector is very efficient, automatically pulling down leads, contacts, accounts, and opportunities through the Salesforce API and feeding them into the modeling system. But data from other sources must still be added through batch files, slowing the process.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

NOVEMBER 9, 2015

The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future. Execution happens by setting up separate marketing automation campaigns for the different offers. And of course this is just a pre-beta announcement.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

SmartBug Media

JANUARY 13, 2020

Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. Integration with a CRM? Native social media management?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Customer Experience Matrix

JULY 24, 2008

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.)

Comparison 120

Comparison Eloqua Newsletter Efficiency 120

The Point

NOVEMBER 5, 2009

Recently I sat down with Barbara Angius Saxby, founder of Accelent Consulting , to discuss the role of new technologies in helping companies achieve what Barbara calls “process excellence.” Barbara’s firm helps clients achieve business growth through strategic marketing management, sales leadership, and business process alignment.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

DealSignal

SEPTEMBER 5, 2023

Its rigorous verification process ensures reliable and up-to-date information, including human-verified phone numbers. According to Forbes Insights, companies with mature lead generation processes generate 133% more revenue than average. This process leads to fresh, accurate B2B data with the most comprehensive results.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? They apply technology to a difficult process. It’s with internal processes, office politics and other issues. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

PureB2B

JUNE 13, 2017

As a matter of fact, if you’re not making use of a modern marketing automation tool, you’re probably missing out on a huge opportunity to make your internal processes quicker and more efficient. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

ClickZ

JANUARY 13, 2020

That is exactly where Convertr came in and has since helped the likes of Oracle, Cisco, Dell, Dennis Publishing, Mediacom and Contentive, enhance their digital marketing through real-time efficiencies in customer acquisition and data partnerships. Becoming a connective glue in a crowded marketplace.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Vidyard

MAY 10, 2016

With such an expansive marketing technology landscape, building an efficient marketing tech stack has become one of the common struggles of modern marketers in the last few years. Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process. An “All Day, Every Day” Battle.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. So without further ado: Eloqua. I tend to enjoy going after senders for making their unsubscribe processes particularly difficult.”. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Ledger Bennett

NOVEMBER 13, 2019

A chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organization. An increasingly common role in larger organisations, there’s no doubt this individual will be making their mark throughout businesses of all shapes and sizes in the near future.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

markempa

FEBRUARY 18, 2013

Marketing and Sales alignment should be a goal for any company to improve the efficiency of the entire complex sale process Bringing multiple pieces of technology into the sales funnel adds another element within the company – the information technology department. Marketing, Sales (and IT) alignment.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Allocadia

APRIL 8, 2019

But like many organizations: Its planning process changed each year. To connect budgeting to the planning process, National Instruments defined targets and allocations by campaign. Another key realization for National Instruments was the need to implement and adopt a formal decision-making process — in this case, the RAPID Model.

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40

Customer Experience Matrix

DECEMBER 13, 2011

But the ultimate problem is staff skills: marketers who know how to use their systems and understand their benefits can make a compelling case for investments in programs, integration, technology, data, process change, and whatever else is required. Among B2B vendors, Eloqua is the poster child for this approach. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

PureB2B

JUNE 13, 2017

As a matter of fact, if you’re not making use of a modern marketing automation tool , you’re probably missing out on a huge opportunity to make your internal processes quicker and more efficient. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62