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| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient. I’m sure I forgot a few. Among other stuff.
| | WEBMARKETCENTRAL
MARCH 3, 2009 Marketo Releases Marketo Lead Management 3.0
Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.
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