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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” But getting back to our category, we are often compared against Eloqua and Manticore. Feel free to chime in if I did.