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Did martech break B2B marketing?

Martech

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. “We just signed up for this Eloqua thing. Lead capture forms.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. 2) Business and lead generation. We started VII Events to build a more efficient, cost-effective way. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google).

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Identifying Opportunities with Sales Lead Scoring

Belkins

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. We’ve prepared a few tips for you to master the art of reading your leads’ minds using progressive strategies and state-of-the-art technologies. What is lead scoring?

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How to Use Technographics and Firmographics to Build Targeted Segments

SalesIntel

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. It is a method of segmenting customers based on their shared qualities.

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Alternative ways to B2Beat the impact Coronavirus is having on live events

Ledger Bennett

As we all know, events are a significant investment from both a financial and resource point of view, and they’re critical to generating new leads through face to face interaction. You still need to pay wages, increase brand visibility, generate new leads and ultimately continue to grow your revenue – with or without Coronavirus.

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New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

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Winning with Audiences – Connecting Email Nurtures and Media Campaigns

Ledger Bennett

As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. So at a very top level, we have two audience strategies; Remarketing to unknowns via media campaigns, increasing efficiency of media. Exclude them from media campaigns so you only drive net new leads. Sounds familiar, right?