Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. I’m not saying there aren’t efficiencies to be gained. Check it out below, it’s very meaty.).

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Ledger Bennett

MARCH 12, 2020

– Facebook Live. For the most part, they are the way in which we target and ensure the right people Winning with Audiences – Connecting Email Nurtures and Media Campaigns May 29, 2018 As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. Run a live event online. – YouTube.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Valasys

JULY 1, 2021

content shared and engaged with on Facebook which hints the marketers whether their prospects consist a part of any lookalike audience segment.). Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Ledger Bennett

MAY 29, 2018

As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. So at a very top level, we have two audience strategies; Remarketing to unknowns via media campaigns, increasing efficiency of media. Sweet, sweet media efficiency. What this looks like today.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

APRIL 27, 2015

Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more. Well it is.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

SnapApp

APRIL 4, 2018

This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Tracking method – Eloqua. . . Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Albacross

JANUARY 17, 2020

It’s an efficient software for organizing, track and nurturing sales leads. There are numerous great tools out there for B2B sales professionals depending on where in the sales process/funnel you are looking to drive efficiency. You allow Facebook to see your customer's process of checking out. Sam Capra PeakB2BSales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Their assets have been used on websites, landing pages, social platforms, paid media, webinars, and in brand outreach.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Heinz Marketing

JULY 18, 2021

There is a better, more efficient and thorough way. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. AdRoll, Bing Ads, Demandbase, Facebook, Instagram, YouTube, WordPress, Terminus. Think of the impact of a marketing automation platform migration project. How does it work?

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Conversica

OCTOBER 3, 2018

With Conversica, institutions can more easily master “digital efficiency.”. Follow the company on Twitter , LinkedIn and Facebook for updates. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook. Making a personal connection to advance each lead is expensive. Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

LeanData

DECEMBER 28, 2015

This increases operational efficiency and grows revenue faster. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Social Selling: The process of building relationships digitally through social platforms such as Facebook, Twitter and LinkedIn.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

This increases operational efficiency and grows revenue faster. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Social Selling: The process of building relationships digitally through social platforms such as Facebook, Twitter and LinkedIn.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

This increases operational efficiency and grows revenue faster. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Social Selling: The process of building relationships digitally through social platforms such as Facebook, Twitter and LinkedIn.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

This increases operational efficiency and grows revenue faster. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Social Selling: The process of building relationships digitally through social platforms such as Facebook, Twitter and LinkedIn.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Determining leadsource efficiency and reallocating the limited leadgen budget dollars to the most efficient sources. Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

OutboundView

SEPTEMBER 20, 2018

Don’t be the company that pays salespeople $50K+ per year but won’t buy them the tools that would make them 5X more efficient. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. The level of targeting you can do via Facebook is amazing.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Inbox Insight

NOVEMBER 13, 2018

Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”. For example, changes to Facebook’s news feed algorithm in 2016 meant some publishers lost almost half their Facebook audience overnight. How do you use social media to build an audience?

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

B2B Marketing Zone Posts

MAY 3, 2010

Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Could Facebook become a Lead Nurturing platform? But Facebook? Facebook (91). Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. But this future isn’t very far away.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

SnapApp

DECEMBER 14, 2016

The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. If you have a Facebook fan base or a big enough email list of leads or buyers you can use Facebook audience insights to see what they like on Facebook.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hinge Marketing

JULY 21, 2022

Executed well, an integrated campaign can reach a broader audience, reinforce messages, improve efficiency, and lower costs. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Facebook: Newsfeed. Owned Media. What is owned media? LinkedIn: Newsfeed.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

JULY 15, 2016

the term we also use here is called the super MQL, the best of the best leads, but more importantly getting your prospects to engage with you and get that information such that you can send them onto sales in a much more efficient and effective way. We try to find. Jay: Fantastic. Are you ready to show us under the hood? Jay: All right.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

Martech

FEBRUARY 25, 2022

Also, over 70% of ActiveCampaign’s customers use its 870+ integrations including Shopify, Square, Facebook, Eventbrite, WordPress, and Salesforce. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle). Key clients include Dollar Shave Club, GitHub, Magnolia Market, Chronicle Books, TEDTalks and UrbanSitter.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121