Everything Technology Marketing

DECEMBER 11, 2013

What is the cost savings attributed to more efficient workflows? ? While these will differ from organization to organization, some common approaches include: ? What is the amount of revenue retained? ? How much revenue did newly converted leads bring in? ? What is the percentage increase in our brand awareness?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 23, 2010

Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link]

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

AUGUST 22, 2010

This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

APRIL 14, 2010

Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Such a systematic marketing operations approach brings structure, process and accountability to the marketing function.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

JANUARY 1, 2011

Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

JULY 10, 2010

Market Knowledge Layer The "Market Knowledge" layer captures key information and develops organizational knowledge about target market segments, market needs, the drivers of value (cost reduction, revenue increase, efficiency improvements, etc), and what competing alternatives exist to capture this value.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100