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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Technology usage “intensity” score, by product (HG Data).

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How to Make Your Content Convert

Biznology

It’s amazing how simple changes to the way you ask for the sale can effect your ability to get the answer you’re looking for. Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” Write Simply.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. Learn more about how to make CTAs effective. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. CTR: Clickthrough Rate.