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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Effective marketing works in reverse.

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7 Steps To An Effective Lead Generation Process

Pam Didner

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 How can you maximize the channels that are most effective?

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Effective PPC content solves the SERP degradation issue and curates relevant, high-quality solutions for savvy users.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

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How to Effectively Manage Your Content Planning Process

MarketMuse

Effective work management can make your content planning process more efficient, helping you publish more consistently. The post How to Effectively Manage Your Content Planning Process appeared first on MarketMuse.

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Why Business Transformation Must Start with Process, not Technology

Vision Edge Marketing

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. How to develop messaging and personas that will ensure an effective LinkedIn strategy. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Or, do you think the webinars you are presenting could be more effective? They’ll share the processes and tricks they’ve learned from producing hundreds of webinars. Have you held back on doing webinars because of the level of effort required?

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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.

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The 7-Step Guide to Sales Acceleration for B2B Marketers

Are bottlenecks and inefficiencies in your B2B sales and marketing processes stalling revenue? Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue.

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Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.