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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. These tools help email marketers craft more effective personalized email content. Birthday/ Anniversary.

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Building Buyer Personas: How to Drive More Leads for Your Startup

Launch Marketing

In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively. Firmographics: These are characteristics of organizations each buyer persona is a part of. Make sure you set aside time for this.

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Four Reasons Why a Strategic Messaging Framework Is Important for B2B Marketing Success

Launch Marketing

A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions. It is important to remember that company messaging should be related to your organization as a whole.

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Seven Ways to Create Killer Marketing Videos [Infographic]

Webbiquity

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Google loves it, too: video can increase organic search traffic by as much as 157%. Psychographics: What do they are about? A key reason businesses are embracing video is its flexibility.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

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Increasing Marketing Effectiveness with the Power of Alignment

Circle Studio

The circle S view of business alignment is that every organization needs to have four core pieces in place to be successful: A documented business strategy. Once personas are created, they need to be disseminated throughout the organization so there is a shared understanding of the target audience. Strategic Alignment.

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Exegraphics – What They Are & How They’re Changing B2B Marketing

The Point

Enter Exegraphics, an entirely new way of looking at companies that allows marketers to more accurately define, and target, those organizations that are the best fit for a particular product or solution. Think of it as psychographics, but for B2B. What makes them different from demographics?