ViewPoint

DECEMBER 1, 2016

This offer was made because marketing was providing option #6 above (using PointClear to generate the highly qualified leads), but sales follow-up was poor. It is important for everyone in an organization to agree on the definition of a lead, and it is likely that this will not be a joint decision between just sales and marketing.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Qualified Leads Lead Ranking PointClear 120

ViewPoint

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. The Most Effective E-mails Are Personal. Via ClickZ. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JANUARY 22, 2016

All this, combined with an endless flow of information and distractions, will decrease productivity—when their entire organization is focused on increasing it. Dan McDade – PointClear : As lead quality improves (while quantity declines), sales will struggle to approach each prospect as a market of one. Final Thoughts from Dan.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

APRIL 19, 2017

As a sales acceleration specialist he helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design.

Conference 149

Conference PointClear Cold Calling Work Management 149

ViewPoint

JUNE 28, 2018

Companies with optimized sales and marketing organization achieve results by doing three things well. The more senior you are in your organization the more likely it is that you think these actions should be (whether or not they can be) handled by others in your organization. Not 50 things. Measure what matters.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

ViewPoint

DECEMBER 9, 2010

With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. By focusing sales resources on a smaller number of better quality leads, they can spend time more effectively on the most likely buyers.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

MARCH 22, 2018

That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer. Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

ANNUITAS

AUGUST 30, 2011

Instead reviewing your current lead management process, making improvements where they are needed, and finalizing a plan and map for the improved process will have two effects. However, implementing it throughout the organization will go nowhere unless you have executive buy-in. This post originally appeared on the PointClear blog.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

Heinz Marketing

APRIL 22, 2019

I wonder just to be somewhat, you’re saying, do we see organizations put so much focus on automation and systems, that when it comes to having that personal conversation. Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. How did this come to be for you?

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

ViewPoint

AUGUST 2, 2017

The first principal in #ABM is to focus the organization on a single, tightly defined market. To the extent everyone in the organization is focused on the same targets, the close rate will be greater than if the organization has a diffused focus. This is why account-based marketing processes are so important.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. This behavior contributes to the chasm that exists between marketers and sales people in many organizations, particularly B2B companies. Sales people don’t effectively follow up on longer-term opportunities.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Chances are, you will fail. Terrific post and comments.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution. Here are my thoughts on being an effective Twitter-er in only 20 minutes a day. 3 Tips for Building an Effective Landing Page - Hubspot , July 19, 2010 What is considered an effective landing page

Ning 40

Ning Paid Content Facebook Sales Management 40

ViewPoint

MAY 7, 2015

Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. So there you have it.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

Hubspot

DECEMBER 17, 2012

Qualifying Leads: Similarly, organizations with a high volume of leads don't have time to qualify all of them manually, and sometimes, your marketing team isn't sure how to go about it. Or if you're trying to tackle PPC yourself, take a look at this template that should help you manage your campaigns more effectively.

Enterprise Management 28

Enterprise Management Work Management Paid Search Agency Marketing Management 28