article thumbnail

What is a Dofollow Link?

Hubspot

Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle. With the right approach, these links can help leverage great content into higher PageRank and better search results. Here’s how they work.

PageRank 100
article thumbnail

Show me your footer, I show you mine

Kevin Indig

Adding internal links to your footer won’t double organic traffic, let’s be clear. For example, in 2016, Google registered the patent for User-Sensitive PageRank , which factors user behavior and trust into link weights. How much organic traffic did it get us? Both are… not exactly true.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. To understand how to create an effective SEO link building strategy, you have to know what makes link building valuable in the first place.

article thumbnail

Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Matt Cutts posted his thoughts about the decay of guest blogging , but it is still an effective promotional SEO tactic. Guest blogging is not dead.

SEO 229
article thumbnail

Top Educational Resources for Content & SEO Team Alignment

Conductor

The difference between good and great organic marketing? A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some SEO tools effectively limit the number of keywords you can assign and track by charging by the keyword. I didn’t realize how much of mistake this was until recently.

SEO 217
article thumbnail

Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. That's why off-page SEO is so valuable. An off-page SEO strategy supports your website efforts (i.e.,

SEO 91