Smashmouth Marketing

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

With online conferencing tools, companies don’t have to walk away from event effectiveness. They can organize virtual events. The study shows that meetings conducted by phone or video conferencing are as effective as face to face. Conserve it to ride out the storm, or. Virtual Events. Virtual round tables.

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B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

The New Rules of Marketing and PR, 2nd Edition - David Meerman Scott's book on completely changing the way marketing and PR is handled effectively today. their web behavior) is on point and is sure to help shape readers' effectiveness in their chosen professions. This book is a Marketing 401 class in 320 pages. Pick this one up.

B2B Sales 100
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Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

It's about improving the capabilities of the seller and the organization behind the seller. With a healthy focus on what works and what needs improving in the sales organization, executives can identify the processes that must be improved. Technology is just one of the components of improved sales productivity. Selling is dead.

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Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

It's about improving the capabilities of the seller and the organization behind the seller. The primary component is improved processes.With a healthy focus on what works and what needs improving in the sales organization, executives can identify the processes that must be improved. Can we have a sneak peak? Selling is dead.

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Sales 2.0 Conference: Interview with Kevin Hooper of HP

Smashmouth Marketing

Mike: You've been in the front lines of sales at IBM for 10 years and now HP and have led sales organizations for years. Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? It's proved very effective.

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Sales 2.0 Conference - Interview with Kevin Hooper of HP

Smashmouth Marketing

Mike: You've been in the frontlines of sales at IBM for 10 years and now HP and have led sales organizations for years. Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? Its proved very effective.

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Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? impacting the effectiveness of sales reps and lead management? Each day there are 1.9 In the Sales 2.0 Conference panel I’m moderating, “Social Networking in a Sales 2.0