LeadSloth
AUGUST 30, 2009
Especially large organizations often talk about efficiency increases as a result of marketing automation. But in most large organizations there is a budget that needs to be spent: so if you cut on one program, you will spend more on another: more revenue, but no cost savings. I suggest three areas: More cost-effective lead generation.
LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. To get the full benefits, Marketing Automation software and more effective Lead Management processes should be implemented at the same time.
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LeadSloth
APRIL 15, 2010
Nurturing is most effective if the messages are relevant for the audience. This is a simple but effective way to start with email nurturing. In some cases you can send product collateral, but educational materials are usually most effective, because they address an issue that the recipient may have. Segmentation.
LeadSloth
NOVEMBER 16, 2010
One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. We also had some discussion on campaign attribution , to measure the effect of your lead generation and lead nurturing campaigns. Paid search: 60 days. Purchased list: 250 days.
LeadSloth
JUNE 23, 2009
But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Search Engine Optimization may be a more cost-effective alternative. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience.
LeadSloth
JANUARY 12, 2010
1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)
LeadSloth
MARCH 24, 2010
The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. Aggregating data on campaign influence will also tell you what campaigns are effective in nurturing a prospect and what campaigns are ineffective. Summary.
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