KoMarketing Associates

AUGUST 16, 2018

From there, they will discover and focus on the most effective ad match-ups. In this post, we will go over Responsive Search Ads and how to effective create, run, and report on the new Google feature. What makes these ads really appealing, however, is that they allow for ads to include an additional headline and description.

Ads 157

Ads Google Effectiveness Advertisements 157

KoMarketing Associates

JULY 31, 2018

In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos. When it came to effectiveness, Facebook ranked the highest, with a score of 7 on a scale of 1 through 10 (10 being most effective). Statistics showed that 56 percent of marketers in the U.S.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

JANUARY 16, 2018

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Nearly 73 percent of marketers said they believe that personalization should be a larger priority at their organization.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. Has your organization experienced success using case studies for inbound marketing purposes?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

OCTOBER 22, 2019

Ascend2 recently published its “Marketing Automation Integration” survey, and statistics showed that the majority of marketers (57%) want to improve campaign effectiveness through their marketing automation integration strategy. About 53% want to improve marketing and sales alignment, while 49% want to improve quality lead generation.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Interviews. Final Thoughts. Photos via Pixabay.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

JULY 27, 2017

This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. Google offers advertisers the ability to create a list to showcase the specific services or products the B2B organization offers. The first ad extension we will discuss is sitelinks. Structured Snippets.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. What Is Our Marketing Message?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. As mentioned in AdWeek , only about 2 percent of users who have liked your page will see updates organically in their newsfeed, according to a 2015 study.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

JANUARY 22, 2015

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. There is no point of reference over time. Create A Publishing Checklist.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

MARCH 15, 2023

In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs. This was followed by video (52%), reviews/testimonials (48%), and events (41%). Over the past year, most B2B marketers (71%) say that content marketing has become “more important.” “If

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

MARCH 9, 2012

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals. Links to author pages are preferred.

Display 120

Display Organization B2B Thought Leadership Profiling 120

KoMarketing Associates

SEPTEMBER 27, 2012

Their most effective digital marketing channel is email.”. Example: “Marketers are certainly using social media strategies to target customers effectively and efficiently.” Similarly, you may not yet know the effect of your new Facebook marketing campaign, but you should track how it affects marketing ROI over a period of time.

Effectiveness 120

Effectiveness Eye-Tracking Content Marketing & Strategy 120

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

JANUARY 5, 2022

Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization. About 33% said that their resources are limited, while 13% claimed that they have no resources at all.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

KoMarketing Associates

MARCH 15, 2022

As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels. Litmus conducted its “2021 State of Email Report,” and data indicated that email marketing is still marketers’ most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. 57% describe this difficulty as moderate while another 25% of those surveyed report that gauging the effectiveness of content marketing is moderately easy. Is it leads?

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

SEPTEMBER 21, 2021

Marketers and Video Content Effectiveness. Despite the benefits of video content, previous research indicates that many marketers still only have basic video effectiveness measures in place. Nearly 32% claimed that they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

MAY 10, 2023

Statistics suggested that last year, 43% of Data Heroes saw the revenue at their organization increase significantly compared to the prior year. The primary obstacle cited by most respondents (42%) was simply developing a strategy to effectively use this data. This is compared to just 13% of all other marketers who said the same.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

JUNE 8, 2022

organizations that do not use video marketing, most (17%) turn to email instead. Most respondents (47%) stated that they only find video to be “somewhat effective” at the moment, signaling room for improvement. UpCity conducted its “Video Marketing Study,” and statistics indicated that out of the U.S.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

KoMarketing Associates

SEPTEMBER 28, 2022

About 80% of marketers claim that influencer marketing pays off for them when the influencer develops content that showcases their organization. Additionally, most marketers said it has been their most effective channel for acquiring new customers as of late. Approximately 12% said that it almost always works for them.­­.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

MARCH 9, 2022

Clearly, to be effective, organizations must balance people, process, and technology,” wrote the authors of the report. However, the majority of respondents (79%) claimed that they only have between 1 and 10 people dedicated to creating content. Approximately 14% have between 11 and 50 people focused on developing assets.

Content 260

Content Statistics Marketing & Strategy Traffic 260

KoMarketing Associates

JANUARY 20, 2022

About 43% are challenged by the decline of organic reach and the need to increase paid advertising budgets, while 34% are finding difficulty integrating data and technology to craft a unified customer view. This year, most marketers (53%) want to try to increase brand awareness with social media marketing.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. Additionally, 62% of high performers organize account-based data from contact-based systems, and can append data for deeper insights and more accurate reporting.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

MARCH 12, 2019

But when you combine them , they’re far more effective. Especially now that rich answers and other search features have pushed the organic listings down. Some say paid clicks convert better than organic clicks. The benefits of organic search. It’s “free” You don’t ever pay for organic clicks with money.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. — KoMarketing (@KoMarketing) April 30, 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. In terms of the most effective forms of content , previous research suggests that marketers are seeing success with video, in particular.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Examples include: How much influence do branded keywords have on organic search traffic overall?

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report.

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Third Party Validation. A Professional Social Media Presence.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 31, 2020

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement. Marketers’ Focus on the Customer Experience.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 44% of respondents cited content marketing as a channel they plan to increase budget for, with 47% saying this channel is most effective at driving revenue. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JUNE 2, 2020

About 34% of North American companies now use advanced personalization tactics across the entire customer lifecycle, and 75% of all organizations used at least “some” advanced personalization. Most respondents (71%) said they are gauging the effectiveness of customer communications by examining engagement levels.

ROI 156

ROI Studies Personalization Touchpoints 156

KoMarketing Associates

JUNE 23, 2021

In general, marketers are taking many steps to embed customer insights throughout their organization. Ascend2 published its “Customer Experience Design Survey Summary,” and data suggested that the majority of marketers (60%) now consider it to be “very important” to design an effective customer experience to gain a competitive advantage.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. How will an investment in social media activity impact the marketing program of a B2B organization?

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193