Everything Technology Marketing

DECEMBER 11, 2013

So how do you go about setting the stage for an effective marketing analytics strategy ? First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. While these will differ from organization to organization, some common approaches include: ?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Everything Technology Marketing

APRIL 14, 2010

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads. More on this later.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

APRIL 12, 2011

The first survey question is designed to better understand the motivation of organizations engaging in content marketing as a B2B marketing strategy. Our next sneak preview will look at the effectiveness of content marketing - so stay tuned. Time to share some preliminary survey results! What are the main objectives?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100