Chris Koch

MARCH 25, 2011

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. In other words, unless we become idea organizations, we’re not going to have much to say to customers, prospects, and influencers in social media.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

MAY 14, 2010

Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. But think about it.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

SEPTEMBER 15, 2014

If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League. They don’t want duplicative or conflicting messages coming from different parts of the marketing organization. Organizations need someone to orchestrate the cross-channel experience, even if they don’t own it.

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Chris Koch

APRIL 8, 2011

We could all use some way to gauge our progress, especially in large, dispersed companies and marketing organizations. I’m committed to the theory that companies can’t be effective at engaging in social media marketing until they’ve gotten the hang of it internally first. Here’s my take (I hope you will help me with your thoughts).

Social Media 100

Social Media Media Paid Search Agency PR 100

Chris Koch

JUNE 18, 2014

They are as dependent on the computing environment that surrounds them as living organisms are on their ecosystems. In other words, robots are one of just many species of life-like computer organisms. Support life for lower robotic organisms. What’s your favorite computer organism? Move like animals.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

AUGUST 7, 2009

To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. For example, we’ve long thought that CIOs in smaller organizations are hamstrung by a lack of discretionary budget to work with, small staffs, and a lack of access to the CEO in the business.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. For example, we’ve long thought that CIOs in smaller organizations are hamstrung by a lack of discretionary budget to work with, small staffs, and a lack of access to the CEO in the business.

Planning 100

Planning Segmentation Work Management Gartner 100