B2B Marketing Traction

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Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100
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5 Things You Need to Run Effective Marketing Meetings

B2B Marketing Traction

I’m surprised by the number of organizations that do not run marketing meetings well, if at all. What makes an effective marketing meeting? Benefits of Effective Marketing Meetings. Do you need to get organized with a marketing plan and regular marketing meetings? Run your marketing like your business.

Planning 100
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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. It was a very interesting conversation, and it got me thinking about the breadth and depth of skills today’s CMO has to have to effect change and growth for their organization. Change isn’t easy for organizations.

CMO 100
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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. Content marketing often requires a high volume of publishing to be effective. Visual marketing project management is highly effective.

Planning 100
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10 Reasons You Can’t Get Found Online

B2B Marketing Traction

At New Incite, we create cost-effective websites that include organic, white-hat search engine optimization (the kind that doesn’t get you de-listed by Google!) Your page URLs aren’t keyword rich. If you own any of the ten reasons people don’t find you on the Internet, it might be time to update your website.

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3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

Effective blogging takes a lot of time and effort. It’s my opinion that as long as someone in your business or organization reviews and approves the blog posts, a blog ghostwriter can be highly effective and an authentic reflection of your business. Over 90% of blogs that get started are abandoned. Please comment below.

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Do you need an effective customer marketing program? We provide analysis, marketing plans and marketing execution for organizations that want to grow faster. When customers buy more from you, they become more loyal (source: Outsourcing Trends, www.salesandmarketing.com , January/February 2010 ) and more apt to advocate your brand.

Loyalty 100