Anything Goes Marketing

OCTOBER 20, 2009

Aberdeen has reported that the Best-in-Class organizations are have doubled the bid-win-ratio on nurtured leads compared to their peers who have launched lead nurturing programs. Why do we see other organizations that have the technology in place for automated lead nurturing under perform ? King” image courtesy of seoibiza.com.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

NOVEMBER 15, 2009

The marketing organizations that have the right people and are using the best practice strategies will have the most success. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. Marketing automation experience will be key.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

APRIL 5, 2009

The open and click-through rates are typically much higher for these types of emails as the web visitor has engaged with your organization and almost expects to receive something in return. For more tips on improving your webinar campaigns see Paul Teshima’s excellent post Four Practices to Increase Webinar Effectiveness.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 24, 2009

Alden Cushman at SiriusDecisions notes that: “Instead of focusing on generating new leads, these programs represent a more effective way for marketing to impact the extended sales cycle by helping to move deals that have stalled in the pipeline. chadhorenfeldt Tweet this!

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

SEPTEMBER 13, 2009

It’s this type of data that will allow marketers to decide which messages are working and which aren’t and to clearly demonstrate the value that marketing is contributing to the organization. Database Accuracy Metrics. The cleaner your database, the better your marketing results will be – this is fairly obvious.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

SEPTEMBER 25, 2007

In the above example, the web visitor gets a reminder via email as to what they downloaded and now they can easily forward it on to other people within their organization. This would encourage a more viral effect so it would be interesting to see the results of this. The copy above spells this out which may be needed for some folk.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. I use this and find it fairly effective. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. Blogger Beta 2.0 Add a link back to your home page.

Traffic 100

Traffic RSS Blogger Eloqua 100