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The 2nd order SEO effects of generative AI models

Kevin Indig

Since there is no tool that can reliably detect generative AI content, it’s likely that AI tools will lead to a flood of mediocre content, which raises the question of what 2nd order effects arise. As a (2nd order) result, content loses weight as a ranking signal.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. I spent 3 years researching and writing on this topic for a book, and came away in awe of the magnitude of this issue and how deeply our unconscious choices prejudice our conversations. What Are We Coaching For?

B2B Sales 172
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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency. But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Effectiveness or efficiency?

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How to Write AI Prompts: The Key to Better Outputs from Generative AI

Contently

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

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Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Write A Catchy Title.

Tips 240
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How to Write a Client-Winning Social Media Proposal + [FREE Template]

SocialPilot

Conduct a Social Media Audit This step is not exactly the part of the discovery session but will help you create an effective proposal for social media marketing. How to Write a Client-winning Social Media Proposal? You can write “ Social media proposal for ( Client name ) ” and add the client logo to give a personalized feeling.

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Top 10 Reasons Why Your Email Marketing Strategies Are Not Effective

SendX

Email marketing is an old technique of engaging and getting the new audience but it’s still effective. If, for example, the email format is not effective, the reader will declare your email irrelevant or even wasteful. Some of the people, even the marketers think that the email marketing is dead but in reality it is not.