PathFactory

APRIL 20, 2021

In order to succeed, you’ll need a solid nurture program. We’ll show you how to assemble an effective lead nurture program that actually works in 2021. Before you can assemble an effective nurture program, you need to know who you’re actually targeting — and adjust the pacing accordingly. BOFU content for SQO.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105

PathFactory

JUNE 16, 2023

Set the right pace by matching your nurture with prospects’ interests Before you can assemble an effective nurture program, you need to know who you’re actually targeting — and adjust the pacing accordingly. At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

Ledger Bennett

FEBRUARY 23, 2021

The definition of revenue marketing , is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. The pandemic has rapidly accelerated this journey so it’s critical you map out each and every touchpoint and identify opportunities for effective digitization.

Lead Ranking 69

Lead Ranking Top of Funnel Marketing Management SQO 69