article thumbnail

6 Ways to Build Brand Authority with Content Marketing

Content Standard

Implement a content pillar strategy In order to convey authority in every piece of content you create at scale, you need a holistic strategy that envisions this bigger picture and builds a foundation to get you there. You can also take a more high-level approach to SME involvement by asking them to review your content strategy.

article thumbnail

Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. It’s a powerful way to establish credibility.

Tactics 75
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

In theory, a very efficient and effective means of achieving direct marketing. This intelligence gives brands insight into which platforms they can work with influencers on; the most expensive channels and perhaps therefore the most effective. WHAT DOES THE DATA SAY? The answer to this is often the ‘Micro-Influencer’.

article thumbnail

A Day in the Life of Working at a Remote Agency [Medellín Edition]

SmartBug Media

In early 2020, with shutdowns and stay-at-home orders in place, companies were suddenly thrust into a work-from-home setup they weren’t prepared for. And the positive side effects speak for themselves: namely, a renewed push to finally achieve work-life balance, wherever that may be. Subject matter expert (SME) client call.

article thumbnail

How Marketing Automation Can Enable B2B Growth

PureB2B

reduction in overhead costs , marketers need to have some processes automated to help achieve company targets more efficiently and effectively. There are simple tools in the market that can help you on your way as an SME to drive greater results for your company’s bottom line. Whether it is a 77% increase in conversions or a 12.2%

article thumbnail

How Marketing Automation Can Enable B2B Growth

PureB2B

reduction in overhead costs , marketers need to have some processes automated to help achieve company targets more efficiently and effectively. There are simple tools in the market that can help you on your way as an SME to drive greater results for your company’s bottom line. Whether it is a 77% increase in conversions or a 12.2%

article thumbnail

5 Traits Strong B2B Marketing Writers Have in Common

BOP Design

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. A strong or compelling story.