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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. There is certainly a great need to get key stories, presentations, objection handling, technical explanations and other important “messages” delivered effectively. What Are We Coaching For? They lack data.

B2B Sales 172
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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. The GDPR outlines the requirements that need to be met in order to rely on a particular lawful basis.

Insiders

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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

I came away with three key ideas about how to create effective GTM playbooks — and an appreciation for how this approach can be the growth fuel for revenue teams of any size. Their goal was to assess how effectively these companies follow up on inbound leads and to determine if their strategies are optimized for success.

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The email marketer’s guide to effective marketing automation

Martech

Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The design also must scale up for large orders. They can be financial or contractual.

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[Announcement] Improved Display Rules to Convert More Website Visitors

Optinmonster

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

Display 59
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10 Easy Rules for Content Marketing Writing

ClearVoice

Ten Rules for Marketing Writing. One effective way to launch an audience identification strategy is to create customer personas. It’s an effective way to convince a reader about the accuracy of your assertion. Effective humor in marketing is usually self-effacing, as was the case with KFC ’s campaign in the UK.

Rules 116
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9 Highly Effective Order Review Pages to Inspire Your Own

Hubspot

An order review page is almost always the final place a customer goes before they make a purchase. Think of order reviews like landing pages. To get them to click quickly, allow the customer to review their exact product selection, a photo of the product(s), delivery information, and accurate costs associated with the order.

Order 72