Sana Commerce

AUGUST 28, 2023

Thanks for your interest in the B2B Buyer Report. The report is on its way to your inbox! Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. Sana Commerce respects and protects your privacy. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

SmartBug Media

OCTOBER 28, 2020

Regardless, this is a powerful multi-touch attribution tool that can make reporting much easier. If you’re unsure where your organization’s attribution supporting stands in order to get the data you’re missing out on, check out our Attribution Reporting Readiness Assessment and see where you rank!

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

Martech

APRIL 4, 2024

But I can manage those addresses so they don’t hurt my sender reputation or email effectiveness. They take pride in delivering reports beyond mere number reporting and instead use that data to provide context and insights. Finding a marketer with all these qualities would be a tall order. Get MarTech! In your inbox.

Email Marketing 89

Email Marketing Effectiveness Work Management Planning 89

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. In B2B tech, this might mean having the most efficient and effective software solution, for instance. Their answers will help you shape an effective persona profile—and give you additional insights about your target audience as well as your competitors.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Zoominfo

MARCH 27, 2019

Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. But first, let’s cover some important background information.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

SendX

OCTOBER 9, 2020

Email marketing is an old technique of engaging and getting the new audience but it’s still effective. If, for example, the email format is not effective, the reader will declare your email irrelevant or even wasteful. If you see this report, you can also modify your campaign according to the types of emails that get a better response.

Email Marketing 195

Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 195

ANNUITAS

APRIL 20, 2020

When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . The post How to Measure Your Content’s Effectiveness appeared first on Annuitas.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

KoMarketing Associates

OCTOBER 30, 2018

Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels. ROI Obstacles in Social Media Marketing.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. The brand journalism trend has given way to a more nuanced marching order of content departments—tell good stories. Storytelling.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. Your customer engagement efforts won’t be effective without internal alignment. In fact, 58% of companies reported higher profitability than their competitors when their CEO was in charge of customer experience initiatives.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

KoMarketing Associates

AUGUST 16, 2018

From there, they will discover and focus on the most effective ad match-ups. In this post, we will go over Responsive Search Ads and how to effective create, run, and report on the new Google feature. Reporting Issues. This makes the ads almost 92 percent bigger than before. 2 to 4 descriptions. Ample Time to Test.

Ads 157

Ads Google Effectiveness Advertisements 157

KoMarketing Associates

SEPTEMBER 19, 2018

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. The 2019 Definitive Guide for Building a Marketing Strategy that Influences B2B Sales” report and found that 70 percent of marketing executives now use social media for business purposes.

Social Media 138

Social Media Marketing Report Social Marketing Media 138

Only B2B

JULY 7, 2022

Accessing the proper high-quality connections requires a lot of work and dedication from a firm, even with the help of tools like LinkedIn’s Decision Maker Insights Report, which examines roughly 1.7 Sales and marketing must collaborate from the start in order for this to be possible.

Demand Generation 125

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 125

KoMarketing Associates

NOVEMBER 13, 2017

The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers. Just 15 percent use personalized, dynamic ads, and 75 percent do not have the technology or use it effective enough to deliver one-on-one digital marketing.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

Liveintent

DECEMBER 14, 2021

The new Rev Ops Barometer Report provides insight into the challenges publishers currently face and how to move forward. The report shows that while there’s some optimism about industry efforts to mitigate fraud, the war against fraud is not over, and ad ops teams can’t solve this dilemma alone. The bottom line?

Paid Search Agency 71

Paid Search Agency Work Management Privacy Advertising Agencies 71

Televerde

APRIL 8, 2022

A mindset shift is the first order of business when effectively leading a remote marketing team. However, according to Hubspot’s remote work report , most also said they needed more support from managers and better technology to do their job. You need to realize that work is a thing that you do, rather than a place that you go.

Work Management 105

Work Management Effectiveness Marketing Management Paid Search Agency 105

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Reporting is not a core competence.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Martech

MAY 4, 2022

” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. These activities serve the purpose of pinpointing accounts with a high potential to convert and developing more effective marketing strategies targeted toward them. Why it’s hot.

Account Based Marketing 106

Account Based Marketing ABM Webinar Metrics Effectiveness 106

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Lead Generation 149

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 149

Inbox Insight

APRIL 14, 2023

Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process. Customer personas are extremely useful too, but you can’t develop effective personas without a broader understanding of the types of B2B companies they work for, so your ICP should always come first.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. CCBCC optimized its supply chain, improved production efficiency, and reduced labor costs by automating various manual processes, including inventory management, order fulfillment, and warehouse operations.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Zoominfo

OCTOBER 8, 2019

Enter, the Customer Insight Report. That’s a tall order. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. This report will help unite your entire team towards a focused, effective sales campaign. Let’s get into it!

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

SmartBug Media

NOVEMBER 17, 2020

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams. Marketo Report Types.

Marketo 98

Marketo Landing Pages Privacy Policies Click Rate 98

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Profile Performance Report.

Social Media 129

Social Media Media Paid Social Agency Ideal Customer Profiles 129

Zoominfo

OCTOBER 8, 2019

Enter, the Customer Insight Report. That’s a tall order. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. This report will help unite your entire team towards a focused, effective sales campaign. Let’s get into it!

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Sana Commerce

JUNE 29, 2022

The ripple effect of misaligned B2B e-commerce. In the report, you’ll find: 37% of IT budgets are spent on integrating software into their existing IT landscape. On average, 188 orders are at risk each month due to web store downtime. Thanks for downloading the report "The ripple effect of misaligned B2B e-commerce".

Effectiveness 52

Effectiveness Peer-to-peer B2B Budget Programs 52

Sana Commerce

JUNE 29, 2022

The ripple effect of misaligned B2B e-commerce. In the report, you’ll find: 37% of IT budgets are spent on integrating software into their existing IT landscape. On average, 188 orders are at risk each month due to web store downtime. Thanks for downloading the report "The ripple effect of misaligned B2B e-commerce".

Effectiveness 52

Effectiveness B2B Budget Programs Statistics 52

SmartBug Media

JANUARY 18, 2023

Below are some of the reasons that PR can be especially effective in supporting strategic growth during an economic downturn, as well as some useful tactics to deploy. How to Leverage PR During a Recession. When money is tight, companies need to deploy their resources efficiently with an eye toward the big picture.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Sana Commerce

JUNE 29, 2022

The ripple effect of misaligned B2B e-commerce. In the report, you’ll find: 37% of IT budgets are spent on integrating software into their existing IT landscape. On average, 188 orders are at risk each month due to web store downtime. Thanks for downloading the IT & B2B E-Commerce Report. See more in the full report.

Effectiveness 52

Effectiveness B2B Budget Programs Statistics 52

Only B2B

APRIL 13, 2022

According to The Sales Development Technology Report, connecting with a customer today takes an average of 18 dials. Here are some recommendations for a more effective appointment-setting strategy. Here are some recommendations for a more effective appointment-setting strategy. That’s right, you read that correctly.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

SmartBug Media

NOVEMBER 3, 2020

How to Track Attribution Using Salesforce Reporting. Salesforce is a powerful and flexible platform, but it’s not winning any awards for its sophisticated marketing and sales reporting anytime soon. In order of simplest to most advanced, these include: Opportunity lead source. This makes reporting significantly easier.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Heinz Marketing

DECEMBER 14, 2021

Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers. With the surplus of marketing tools that emerge in the B2B environment every day, it’s hard to determine which ones will be most effective for your business. Strategize First.

Paid Content 106

Paid Content Marketing Automation Services Effectiveness Paid Search Agency 106

Vision Edge Marketing

APRIL 26, 2022

If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. Dashboards are business performance reporting tools that illustrate information vital to achieving your business goals. companies report efforts to build and use a dashboard.

Work Management 223

Work Management Marketing Report Paid Search Agency Planning 223

Contently

NOVEMBER 3, 2021

The top four most successful industries listed in MBLM’s study, in order of ranking, are Media & Entertainment, Automotive, Retail, and Tech & Telecom. Apple has some of the most effective marketing out there, and that held true during the pandemic. Amongst Tech, Apple reigns supreme. Now that’s love.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

SmartBug Media

DECEMBER 4, 2020

HubSpot makes it easy to get started with account-based marketing (ABM), but as with any other marketing effort, you need to know how to measure performance and understand what follow-up actions to take based on the data you’re seeing in order to make the most of your campaign. Downloads and/or conversions in the last seven days.

Account Based Marketing 75

Account Based Marketing Sales Management ABM Hubspot 75

Webbiquity

MARCH 1, 2022

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report. Source: Content Engagement Report 2021 from PathFactory. Buyers are spending more time with content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52