KoMarketing Associates

MAY 1, 2013

As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). Producing the kind of content that engages (58%), producing a variety of content (47%), and measuring content effectiveness (32%) are also top challenges for software marketers. Want to learn more?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

DealSignal

AUGUST 30, 2021

1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. Of course, in order for this strategy to be effective, you must first begin with clean, accurate, and updated data. Let’s get started. #1

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Valasys

JUNE 15, 2021

Understand the significance of each element Analyze the response of the audience towards the campaign Measure the effectiveness of the campaign against the set objective Gather important data for future campaigns. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

Understand the significance of each element Analyze the response of the audience towards the campaign Measure the effectiveness of the campaign against the set objective Gather important data for future campaigns. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Biznology

JUNE 14, 2013

Google still encourages website owners to optimize their websites, in a way that follows the best practices set forth by the Google Webmaster Guidelines, in order to attract the attention of target audience members.

Optimization 80

Optimization SEO Marketing Websites Microsite 80

Webbiquity

OCTOBER 4, 2013

Note that, as part of an effective WPO strategy , these activities also drive more referral visits and create valuable backlinks that help attract more visits from search. Other company or product websites or microsites (mostly for large organizations). Referral Traffic. Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Note that, as part of an effective WPO strategy , these activities also drive more referral visits and create valuable backlinks that help attract more visits from search. Other company or product websites or microsites (mostly for large organizations). Referral Traffic. Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Anything Goes Marketing

MARCH 24, 2007

In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com. If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. back to the microsite.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. The company provides cost-effective online marketing solutions to small to medium businesses. iProspect Indonesia follows a data-driven approach to content marketing. Dog Digital. KKC Outsourcing Corporation.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Bluetext

MARCH 18, 2020

Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention. Just take a look at the 96% completion rate on BuzzFeed quizzes. Well, what even is interactive content, anyway?

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Content Marketing Institute

SEPTEMBER 6, 2018

If you are looking for the inspiration to advance your content marketing practices, I highly recommend checking out some of the noteworthy efforts this year’s Project of the Year winner and finalists have produced: Ideas of Order magazine. Winner: Project of the Year; Best New Print Publication – Editorial.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Content Marketing Institute

FEBRUARY 5, 2019

A thought-provoking, video-led branded content campaign took aim at the hearts of 18- to 40-year-old professionals who are aware of the residual effects of global conflict (and, thus, likely to feel motivated to help). 385% increase in orders of AutoCAD.@Autodesk Projects , and Original. 244% increase in AutoCAD trial initiations.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Customer Experience Matrix

OCTOBER 4, 2006

Indeed, some sarcasm may still be in order, given that KNOVA has decided it delivers something called an “Intelligent Customer Experience”. And there is no obvious connection among KNOVA 7’s highlighted features of “personalized Microsites, new actionable analytics, a new Visual Search Manager and collaborative authoring.”

Enterprise Management 120

Enterprise Management Web 2.0 Microsite Press 120

Sprout Social

JANUARY 22, 2020

The spirit of accessible exploration has driven REI from the beginning, and this consistent laser focus on a distinct brand value is what makes a campaign like #OptOutside, launched 77 years after REI’s founding in 2015, so instantly resonant and effective. million uses of the hashtag currently on Instagram.

Campaigns 48

Campaigns Peer-to-peer Advertising Agencies Opt-out 48

Anything Goes Marketing

JUNE 29, 2009

Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. There’s no point spending days building a list – it’s just not cost effective.

Tactics 100

Tactics Automation Personalization Planning 100

Atomic Reach

JANUARY 9, 2019

So what does effective email copywriting look like? This email has two clear call to action buttons “Return to Cart” and “Complete Order,” as well as only a small paragraph of text. The email takes you through to a microsite that has your personalized data and includes easy social share buttons. Brand: WANDRD.

Examples 45

Examples Copywriting Microsite Newsletter 45

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Here are some of our favorite picks for marketing automation tools in no particular order: Marketo. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SnapApp

DECEMBER 21, 2015

List your specific goals for the new year and rank them in the order of their importance to your company. OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 48

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. How much will effective content marketing contribute towards SEO? It’s the only way to do effective marketing on a small budget with few resources. How do you define effective content marketing?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Seismic

JANUARY 9, 2023

As sales cycles become more complex, sales efficiency and sales effectiveness are more important than ever. In order to engage these buyers and create repeatable success, organizations need processes that enable sales efficiency and sales effectiveness. What is sales effectiveness? What is sales efficiency?

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content. The Topic Matrix Model.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Bluetext

AUGUST 21, 2019

In recent years, it has become evident that animated banner ads are far more effective – and engaging – than static ads. As a result, GMAC saw a 153% increase in website content clicks and 400,000 more microsite visitors. . As the world of paid media continues to grow, banner ads have evolved alongside.

Banner Ads 21

Banner Ads Banners Paid Search Agency Ads 21

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. Marketo describes lead scoring in its Definitive Guide To Lead Scoring as a methodology for ranking leads in order to determine their sales-readiness.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Hubspot

SEPTEMBER 11, 2013

This is the most effective way to track the conversation around your event in social media. For tips on creating and using hashtags effectively, check out this post. Create a microsite or an event fundraising page. Share the results in a blog post, email, and social posts, and update your event microsite or fundraising page.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Hubspot

MAY 1, 2017

That’s not to say that marketers should completely do away with personalization, as it’s effective when done correctly -- personalized emails, for example, have a 6.2% Considering that the average online reader loses interest after about 15 seconds , personalizing your mixed media content is an interesting and often effective approach. “I

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. However, open rates have been quite volatile since late March, calling into question how effective their strategy has been. Sales teams will need to return to their pre-COVID balance in order to see improvements in response rates.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

WebMarketCentral

NOVEMBER 9, 2009

Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. People use technologies like iPods, TiVo and even online ad blockers to avoid additional advertising exposure.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. the kind of content you could charge people for – but decide not to) in order to really go viral. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Hubspot

OCTOBER 17, 2012

A much more effective way to capture new leads and nurture existing ones into customers. In order to implement Smart CTAs, marketers need to have the following in place: A Centralized Marketing Contacts Database. The result? Sounds pretty magical, huh? Think you might want to start implementing dynamic CTAs in your own marketing ?

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Salesforce Marketing Cloud

JANUARY 17, 2024

Digital sales vs. digital marketing Strategies for an effective digital sales model Best digital selling tools Digital selling tips Grow revenue faster with a single source of truth Discover how Sales Cloud uses data and AI to help you build relationships and close deals fast. Cost-effectiveness. Why are digital sales important?

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

DealSignal

JANUARY 25, 2023

In order to effectively execute an ABM strategy, it’s essential to have a framework in place that brings together sales and marketing alignment. This can lead to wasted time and resources, and can negatively impact the effectiveness of your ABM tactics. It helps ensure the success of your account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Parse.ly

MARCH 11, 2022

This sincerity-seeking has been coined the “ Ted Lasso ” effect. Research shows that the majority of marketers (93%) agree that interactive content is more effective than static content. Minisites, or microsites, are a great way to build a more focused and interactive experience outside of your main website.

Tips 52

Tips Content Marketing Brand Identity Branding 52

markempa

FEBRUARY 9, 2015

I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the halo effect. No plan for consistency. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120