Marketing Insider Group

JULY 22, 2020

Accurately measuring the ROI for ABM — or pretty much any marketing strategy — has always been an incredible challenge for businesses of all shapes and sizes. Target account reach helps you understand where your ABM efforts are producing the greatest returns by measuring the percentage of key decision-makers engaged.

Account Based Marketing 258

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 258

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Content Marketing Institute

SEPTEMBER 3, 2018

When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis. When putting a measurement program in place, start by deciding how frequently you’ll collect data. How to track basic KPIs.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Martech

JULY 7, 2022

For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.

Lead Ranking 99

Lead Ranking Marketing Attribution Mobile Advertising Marketing Mix 99

Marketing Insider Group

AUGUST 3, 2020

Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success? Therefore, the departments need to be aligned in order to see the best results.

Account Based Marketing 339

Account Based Marketing ABM Top of Funnel Lead Ranking 339

Inbox Insight

DECEMBER 15, 2023

Performance metrics help to accurately measure the effectiveness of your campaigns, enabling you to make data-driven decisions and optimize your B2B marketing strategies accordingly. Measuring key marketing metrics also allows for reliable and accurate reporting to senior managers and stakeholders, and to deliver this with confidence.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Salesforce Marketing Cloud

OCTOBER 7, 2021

So why wait until after the holidays to find ways to measure success? As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Consider measuring how well and fast your teams are able to pivot. Enter: the contingency plan.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

SmartBug Media

APRIL 9, 2019

Here’s what I look at to determine the effectiveness of inbound campaigns: How Visitors Reached the Campaign. These elements are email, social posts, and calls to action (à la related website pages), and each element has its own measurements of success: Emails. Measure That ROI. Well, maybe not all of it, but a lot of it.).

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

Martech

APRIL 4, 2024

But I can manage those addresses so they don’t hurt my sender reputation or email effectiveness. They apply the concept of incrementality, which measures business growth that can be attributed to specific marketing efforts, like email campaigns, above and beyond brand equity. But you should have at least a few of them.

Email Marketing 88

Email Marketing Effectiveness Work Management Planning 88

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Measuring intent. “In Image: ZoomInfo.

Intent 94

Intent Intent Signal Campaigns Zoominfo 94

Oktopost

AUGUST 16, 2023

Not only is this time-consuming, but it breaks your work rhythm and fails to provide analytics to measure your results. In order to enable our customers to take full advantage of this API update, we’ve added an addition to our platform that makes posting and measuring the impact of Instagram Stories easier.

Features 62

Features API Social Media Analytics 62

Velocity Partners

JUNE 6, 2023

On the surface, it’s not a controversial statement that content should make a clear, measurable contribution to revenue. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. It’s because of measurable, proven benefits like these that 98% of marketers have a developed a clear strategy to address customer engagement. Your customer engagement efforts won’t be effective without internal alignment.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

KoMarketing Associates

MARCH 6, 2019

Despite creating custom key performance indicators (KPI), new research suggests that marketers are still struggling to measure the overall effectiveness of their digital marketing tactics. Thirty-nine percent said they measure the ROI of “most” of their activities.

Marketing Report 121

Marketing Report Spending Effectiveness Media 121

Martech

MARCH 6, 2023

Programming is consumed linearly — meaning viewers watch episodes as they air and in the order they air. What are the benefits of CTV advertising It’s more cost-effective than traditional options. Performance measurement and optimization. This doesn’t account for cable/satellite services offering DVR functionality.)

Paid Search Agency 77

Paid Search Agency Ads Campaigns Cable 77

Vision Edge Marketing

FEBRUARY 21, 2023

a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. As a result, the movie industry is continuously adapting and evolving in order to stay relevant. Welcome to What’s Your Edge? –

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

KEO Marketing

NOVEMBER 21, 2016

Measuring the results of a search engine optimization ( SEO ) campaign is probably the most important part of the program. If you do not know the results you are achieving, then you have no way of knowing if your budget is being utilized effectively. This data should be tracked in order to add keywords to your optimization tactics.

SEO 69

SEO Long Tail Marketing Campaigns Effectiveness 69

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Measuring the impact against shared goals. The post 3 effective ABM strategies you should consider appeared first on MarTech. Incorporate ABM into top-of-funnel channels.

Account Based Marketing 104

Account Based Marketing ABM Webinar Metrics Effectiveness 104

Vision Edge Marketing

APRIL 26, 2022

If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. Depending on the project scope, creating a performance measurement dashboard can take a few months to over a year and cost anywhere from $25,000 to over six figures. Culture mismatch.

Work Management 223

Work Management Marketing Report Paid Search Agency Planning 223

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. An engine, specifically a car engine, converts your fuel (gas or electricity) into energy that causes your wheels to turn in order to move the car. Yes, I Want My Growth Idea How do Major Cylinders Improve Your Growth Mileage? When you have demand, you have a sales pipeline.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Scoop.it

FEBRUARY 1, 2022

In order to maintain your competitive advantage and keep the innovation process moving forward. To do any of this, you need to track and measure the right key performance indicators. An OKR is a goal-setting framework that allows you to strategize more efficiently and set clear objectives with measurable key results.

Churn Rate 102

Churn Rate Lead Ranking Allocation Top of Funnel 102

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Michelle: What have been some of your challenges with measuring outcomes? Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. In order to do that, you need to start with testing.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

EveryoneSocial

JANUARY 22, 2019

Learn what it really means to be measuring brand awareness effectively and how your company can continue to achieve high-level awareness in our competitive world. Yet, a big challenge you may have, as well as other marketing or executives, is how do we measure brand awareness effectively? But First….

Paid Content 53

Paid Content Effectiveness Brand Identity Branding 53

Oktopost

AUGUST 16, 2023

Not only is this time-consuming, but it breaks your work rhythm and fails to provide analytics to measure your results. In order to enable our customers to take full advantage of this API update, we’ve added an addition to our platform that makes posting and measuring the impact of Instagram Stories easier.

Features 48

Features API Social Media Analytics 48

Liveintent

JANUARY 27, 2021

RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. The campaign was then able to more effectively reach and engage consumers showing similar patterns of behavior that were more likely to be interested in RGG’s brands and products. The key takeaways.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

Valasys

MARCH 27, 2023

An effective maintenance plan will result in efficient facilities. Implementing an effective maintenance planning and scheduling will not only save you costs on major repairs. It creates a domino effect from having productive equipment, to quality results, to saving money for your company, and more! What is Maintenance Planning?

Effectiveness 52

Effectiveness Work Management Efficiency Vendors 52

Sprout Social

NOVEMBER 8, 2021

How to use Instagram Stories Highlights effectively. Instagram Story Highlights are also perfect for promoting upcoming or recurring events in order to increase the number of registrants or attendees, as well as events that your business participated in. The last example is basic but effective. Promote events.

Effectiveness 136

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 136

Porch Group Media

DECEMBER 6, 2022

You can see the cumulative numbers over the course of a year or two where we have boosted revenue by millions of dollars because we helped them acquire thousands of new customers and over 6000 orders. The post Measuring Marketing Success first appeared on V12. And it’s all on an incremental basis, right?

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Walker Sands

SEPTEMBER 24, 2020

The B2B marketers who see the most success are the ones who are able to accurately and efficiently measure their strategies to make quick pivots that generate optimal results. While there are various data points you can measure to gauge marketing success, here are the key metrics you should be focused on: Engagement Rate.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Attribution Top of Funnel Budget Programs 52

Heinz Marketing

DECEMBER 14, 2021

Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers. With the surplus of marketing tools that emerge in the B2B environment every day, it’s hard to determine which ones will be most effective for your business. Strategize First.

Paid Content 106

Paid Content Marketing Automation Services Effectiveness Paid Search Agency 106

Seismic

MAY 18, 2021

As is the case with any sales technology solution, once it’s up and running, my question as a CRO is, “Is it making my sellers more effective?” You’ll eventually need to measure and demonstrate its return on investment (ROI). Platform adoption is a baseline metric used to measure sales enablement ROI.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

RDIGS

MAY 25, 2023

The ultimate measure of your success lies in your ability to produce outcomes that fuel the expansion of your enterprise. B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. By leveraging this information, you can customize your outreach strategies to effectively engage with these prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

Vision Edge Marketing

OCTOBER 10, 2023

In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. These insights facilitate effective collaboration and partnerships, leading to greater value creation and shared success.

Process 229

Process Optimization Work Management Marketing Management 229

Sharpspring

JUNE 1, 2020

Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. However, if you aren’t tracking your efforts, you might not be making the most effective use of your marketing automation budget. So, how to measure marketing automation success? Activity Metrics.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Lead Ranking 59

Salesforce Marketing Cloud

APRIL 6, 2022

Luckily, I learned my lesson about how to be strategic with my data analysis and create a plan that gives insights and can make our online marketing much more effective. Instead, you can use the tool to interpret past data to make effective decisions about the future (e.g. Raise your hand if you’ve done that (or still do).

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Televerde

APRIL 5, 2022

After years of adapting to online grocery orders, curbside pickup, omnichannel customer service, and other amenities, consumers will continue to prioritize ease of use and convenience long after COVID-19 becomes an afterthought. How to Measure Customer Effort Score. The pandemic changed the ways brands and consumers interact.

Customer Satisfaction 52

Customer Satisfaction Webinar Metrics Word of Mouth Touchpoints 52