SmartBug Media

FEBRUARY 12, 2021

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? If this is you, Marketo Workspaces could be a lifesaver. What are Marketo Workspaces? Why do marketers need Marketo Workspaces?

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Marketo Landing Pages Cross-Selling Marketing Automation Services 64

SmartBug Media

MARCH 17, 2021

The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle. Now that you’re aware of the core stages of the Marketo Customer lifecycle model.

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Marketo Work Management Marketing Management Ad Building 98

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

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Marketo Hubspot Enterprise Management Marketing Automation Services 110

Perkuto

APRIL 29, 2021

All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize untapped gains-- more investing to uncover value.

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Marketo ROI Effectiveness Marketing Automation 64

ANNUITAS

MARCH 29, 2016

ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. The post ANNUITAS Named Finalist for Marketo Revvie Award appeared first on ANNUITAS.

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Marketo Enterprise Management Marketing Management Demand Generation Agencies 100

Perkuto

FEBRUARY 3, 2021

If you spend significant time building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. Order of operations is often the difference between a stable, predictable, and effective Marketo instance and a disorderly chaotic mess. Here's what you need to consider.

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Marketo Order Spending Ad Building 59

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW. It links GTW and Marketo. Create Your GTW Webinar.

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Marketo Webinar Metrics Touchpoints Template 71

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. From a management perspective, this means finding ways to motivate and empower your team in their roles in an effective way. Easier said than done… but certainly achievable.

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Work Management Marketing Management Effectiveness Marketing & Strategy 169

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

Oktopost

OCTOBER 5, 2022

Use these guides to incorporate social engagement data into your lead nurturing: Marketo. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. The Definitive Guide to Social Engagement Data Inside of Eloqua.

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FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

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Marketo Personalization Marketing Qualified Leads MQL 52

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. Your customer engagement efforts won’t be effective without internal alignment. Customer engagement is a requirement for effective marketing, sales, and customer service in the Engagement Economy.

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Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

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Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

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DemandBase Marketo Account Based Marketing ABM 53

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

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KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. There was no good way to measure the effectiveness of what brands were sharing. Track Every Dollar.

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Tactics Lead Ranking ROAS Effectiveness 120

Valasys

MAY 16, 2019

Atomic Reach, the leading content intelligence platform announced on May 16 th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale.

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Marketo Email Marketing Optimization Paid Search Agency 53

Adobe Experience Cloud Blog

JANUARY 31, 2020

The post Data-Driven Marketing | How To Build And Execute An Effective Data Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But to bring this goal to life, you as the CMO must make sure you’re sending your team in the right direction.

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Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Marketo Lead Ranking Lead Scoring Analytics 65

LeanData

JANUARY 20, 2021

Effectively managing leads is a huge problem, with very real financial consequences – consider the following: 25 percent of the average B2B database is inaccurate at any given time (SiriusDecisions). executing effective programs. and analyzing campaign effectiveness. Executing Effective Programs.

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Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Perkuto

MAY 14, 2019

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. With that in mind, here are three tips on how marketers can more effectively use DCRM and Marketo to achieve success.

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Marketo Tips Enterprise Management Work Management 40

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. We know in-person events are effective. four years in a row. That’s why we do it.

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Effectiveness Demand Generation B2B Thought Leadership Marketo 100

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.

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Enterprise Management Marketo Work Management Marketing Automation Services 82

Square 2 Marketing

MARCH 14, 2019

Lead Scoring Is Critical For Prioritizing Leads For Sales And Measuring The Effectiveness Of Your Marketing. We see lead scoring as an important part of every revenue generation program.

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Lead Ranking Lead Scoring Marketo Effectiveness 45

The Point

JUNE 14, 2011

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. His logic (presumably): if a technology provider is promising to help improve our marketing effectiveness, shouldn’t their own marketing reflect those same high standards?

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Marketo Email Campaigns Campaigns Advertising Agencies 100

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Adobe Experience Cloud Blog

MAY 11, 2017

In fact, you may find that activating 10 or 20 similar, but smaller influencers is a more effective strategy. Marketers must look beyond vanity metrics, and delve deeply into audience demographic data to effectively target the right audience. How are you building measurement and data into your influencer marketing programs?

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Effectiveness Advertising Agencies Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

OCTOBER 18, 2018

Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Cicero described a six-part process for developing a successful argument, and these steps can still be utilized today when building effective creative: 1. Introduce Yourself.

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Creativity Effectiveness Thought Leadership Banners 134

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Hubspot

DECEMBER 18, 2019

This is why video email marketing is such an effective strategy. While using video in email can seem like a taboo topic, it can be very effective. Marketo 's formula is to automatically send that video in an email to remind that user to finish. There's a lot of ways to include video in newsletters so they can be effective.

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Email Marketing Video Marketing Effectiveness CTR 101

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. From a management perspective, this means finding ways to motivate and empower your team in their roles in an effective way. Easier said than done… but certainly achievable.

Work Management 75

Work Management Marketing Management Effectiveness Marketing & Strategy 75

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

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Marketo Lead Ranking Lead Scoring Analytics 50

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). At Marketo, we have found that some buyer lifecycles can last longer than two years. Lack of lead nurturing is the common cause for poor performance ( MarketingSherpa ).

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Lead Nurturing Lead Scoring Lead Ranking Leads 165

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

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Marketo Marketing Automation Services Marketing Management Vtrenz 120

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

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Marketo Advertising Agencies Marketing AI Marketing Management 40

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Effectiveness. Is there a big advantage to hosting them separately?”.

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Landing Pages Industry CMS Marketing Automation Services Marketo 147

Leadspace

SEPTEMBER 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. Leadspace is a proud partner of Marketo ABM, which raises the bar for account-based marketing and predictive analytics.

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Account Based Marketing ABM Marketo Analytics 48