Seismic

MARCH 26, 2024

I recently partnered with my colleague Ashton Sword to discuss the best ways to understand blended and hybrid learning, as well as best practices that any organization can immediately put into action. And what does it look like at the organizations you partner with? We recap our Shift discussion below! Want a copy of the handout?

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

Social Media 326

Social Media Organization Media B2B 326

Marketing Insider Group

MAY 17, 2021

Event organizers base KPIs on the goals they’re aiming to achieve. An effective event promotion strategy is required to expand your event reach and increase attendance. Use this information to target potential attendees in your promotion campaign. Event Content Engagement Strategy. Event Networking Strategy.

Webinar Metrics 261

Webinar Metrics Organization Marketing & Strategy Merchandising 261

Martech

JANUARY 31, 2024

There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. Effective marketing leaders also need to be masters of communication. Both the platoon leader and the marketing leader in this example are effective leaders.

Effectiveness 115

Effectiveness Work Management Marketing Management Planning 115

Marketing Insider Group

NOVEMBER 17, 2021

Online events need technology to function, and the right software tools can provide a better frontend experience for your guests and a more organized, streamlined backend experience for your planning team. The post Online Events: How to Stay Organized from Beginning to End appeared first on Marketing Insider Group.

Organization 240

Organization Marketing Management Planning Click Rate 240

Zoominfo

JUNE 10, 2022

In April 2016, all the countries in the EU adopted GDPR regulations and it officially went into effect on 25 May 2018. Think about how many web forms you’ve filled out in your life with your information — first name, last name, email address, home address, employer, credit card information, etc. What is GDPR?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. Here are several ways to use the emotional effects of color to develop more effective landing pages.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Webbiquity

JUNE 7, 2022

Regardless of the channel, it’s important to include a CTA that encourages prospects to provide their contact information or do business with you. As much as you want to be helpful, provide meaningful information, or be casual while talking to potential customers, it’s always helpful to remind them why they’re here. Conclusion.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

ANNUITAS

JANUARY 19, 2022

As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. It means that relying on a salesperson to guide a lead through all stages of the lifecycle is no longer effective. Train teams to find insights that will inform conversations.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Martech

NOVEMBER 14, 2023

The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms. The Google/Yahoo requirement now makes that a priority to get done before the new rules go into effect in 2024. Get MarTech! In your inbox.

Planning 130

Planning Marketing AI Enterprise Management Work Management 130

Sprout Social

SEPTEMBER 6, 2023

A LinkedIn Business Page, or a Company Page, is a dedicated profile representing your company or organization on LinkedIn to members. You might be wondering how to get started, what information to include, and how to get started. Select the option that best fits your organization; in this case we’ll select company.

Linkedin 112

Linkedin Effectiveness Ideal Customer Profiles Business 112

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

It isn’t easy for many organizations, especially if they’re missing one element that any workplace equality discussion needs: a foundation of good data. Nearly eight in 10 business leaders aren’t using data in their organization’s diversity and inclusion practices, according to recent Salesforce research.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Martech

APRIL 4, 2024

Focus A focused email marketer can envision email’s roles in the organization’s marketing universe and how the channel can contribute to growth and optimization beyond the marketing department. They then use what they learned through testing to make more informed choices about improving their email programs.

Email Marketing 91

Email Marketing Effectiveness Work Management Planning 91

Seismic

MARCH 28, 2024

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Behind every sales coaching program is a sales manager, and it should come as no surprise that effective coaching requires effective managers.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Sprout Social

SEPTEMBER 26, 2023

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Marketing AI 106

Marketing AI Enterprise Management Work Management Marketing Management 106

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

seo.co

SEPTEMBER 13, 2021

While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage. However, more organic reach doesn’t always mean that it’s quality. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Heinz Marketing

SEPTEMBER 21, 2022

For example, many B2B companies who want to implement an ABM approach require serious change management across their sales and marketing departments – but implementing organization-wide changes is no easy feat. If you’re short of resources, this can be training offered by an outsourced organization, depending on the material being taught.

Work Management 100

Work Management Marketing Management Organization B2B Thought Leadership 100

The Marketing Blender

DECEMBER 27, 2023

People are Complex, Your Marketing Should be Too Understanding the complexity of your audience is key to effective marketing. Learn how to craft messaging that resonates and how to scale it effectively throughout your organization. The goal is to create agreement about what makes the organization unique and valuable.

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

Seismic

DECEMBER 18, 2023

Buyers are more informed, conducting thorough research before engaging with sellers. The good news is that organizations with an effective sales enablement program can achieve these things and so much more. The B2B sales landscape has dramatically changed over the last few years.

Effectiveness 59

Effectiveness Marketing Analytics Tools Marketing & Strategy Touchpoints 59

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Martech

OCTOBER 16, 2023

It should reflect the brand without distracting from the content and deliver key information such as order or shipment conditions so the recipient can see and understand it. But with the rampant adoption of more data and information, better technology and greater sophistication, we need to rethink. In your inbox.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Launch Marketing

NOVEMBER 2, 2022

Just like other marketing trends, as new ones emerge, it is important to be ahead of the game, and understand how it impacts your organization and what to do to address it. Distributes Information Effectively: The way an email is designed determines how effectively information is spread. Download it now!

Email Marketing 116

Email Marketing Design B2B Marketing Practices 116

SmartBug Media

MARCH 18, 2024

Without this information, you’re not trying to reach anyone in particular, which translates to a lack of engagement and interest in your brand. This information is key to understanding the unique perspective of your audience so you can tailor content to their interests and present a solution to their challenges.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Launch Marketing

NOVEMBER 9, 2022

While it can be tempting to procrastinate planning, especially when the end of the year can be a busy time for organizations, it is valuable to stay on top of planning. Being fully prepared for the first quarter of the year can help an organization maximize leads and revenue and refrain from missing any opportunities.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

Martech

FEBRUARY 23, 2022

Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address. Are we currently extracting valuable information from sales calls, conversations and other interactions?

Enterprise Management 108

Enterprise Management Work Management Marketing Management Organization 108

Martech

JUNE 14, 2023

Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. Automations to keep your data clean Keeping your data clean is crucial for maintaining accurate and reliable information, enabling better decision-making and enhancing overall business performance.

Automation 90

Automation Organization Marketing Automation Services B2B 90

Martech

DECEMBER 13, 2022

“It’s extremely costly, and to be honest, can cause chaos within the marketing organization.”. Organizations all over the world buy tools and they sit on the shelf,” Alfonso explained. “It’s So how does your organization get on the right path? Lastly, a bad martech stack has tools in it that are underutilized.

Effectiveness 108

Effectiveness Marketing Automation Services Ad Building Work Management 108

Rev

MAY 31, 2023

With lead management, you’re making sure your prospective buyer is getting the information they need to make a purchase: they need to trust you and have confidence in your solution. Keeps your team aligned: When any team within your organization is out of the loop, a lead can fall through the cracks—at any point in the conversion process.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Martech

OCTOBER 11, 2022

When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. Captured from these outward-facing data sources, the data is then organized internally. In order to implement the CDP effectively, these two sources need to be aligned. It could also be an email signup form.

Organization 104

Organization Ideal Customer Profiles Social Media Sales Qualified Leads 104

Only B2B

AUGUST 31, 2023

Must Read: MQL to SQL Conversion Rate MQL Criteria: Identifying Potential Customers Effectively Potential clients who have expressed interest in your goods or services but haven’t quite developed to the point of being prepared for direct sales contact are known as marketing qualified leads (MQLs).

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Martech

FEBRUARY 19, 2022

But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. At what level in the organization will it be managed?

Enterprise Management 101

Enterprise Management Work Management Marketing Management Analytics 101